Simplify car
buying and selling

We empower local retailers with the audience and technology platform to simplify, scale, and stay one step ahead in our rapidly changing industry.

Our next generation is
empowering yours

The last mile in automotive is a hard one, and in many ways it has become more complex and disconnected since our industry embraced digital.

So after 25 years of building the most valuable audience with Cars.com and connecting essential technology solutions across pre-tail, retail, and post-sale — we are introducing our next generation: Cars Commerce™.

One platform to simplify everything about buying and selling cars. One partner to empower your business.

Together, we can lead our industry forward.

Turn our audience into your customers

Our platform connects the most valuable audience in automotive with your simplified retail experience to accelerate sales and grow market share.

¹ Comparison of Cars.com base package customers vs. Cars.com customers with at least one additional platform solution,
such as websites, trade-in, finance, and reputation.

MARKETPLACE

Stand out in your market 

Nearly 30 million consumers come to Cars.com every month to find their next car, and you don’t need to drop prices or raise spend to stand out. Merchandise the full value of your inventory and your team’s reputation in front of local shoppers while they’re shopping to earn their business with trust.

  • Why Buy Branding
  • 1:1 Salesperson Connections
  • Instant Financing With Your Lenders
  • Automated Review Building

#1

driver of in-market
referral website traffic

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DIGITAL EXPERIENCE

Inspire your customers

Empower website visitors to make quick, confident buying decisions and seamlessly transact with your team in real-time (online and in-store). Dealer Inspire makes your experience simple, personalized, and lightning-fast to win over more customers with trust and transparency.

  • Advanced Customizable Websites
  • Lightning-Fast User Experience 
  • Real-Time Retailing Technology 
  • Connected Marketing & Media Services

2X

higher website
conversion rate

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TRADE & APPRAISAL

Unlock your used car profits

Scale smart acquisitions across your business by empowering your customers and your team with AccuTrade — the instant appraisal engine everyone can use to generate accurate, transparent, guaranteed offers on every VIN, every time.

  • No Risk Instant Guaranteed Offers 
  • Real-Time Retail & Wholesale VIN Values
  • Easy & Scalable Appraisal Process 
  • Diagnostic Scans For Recon Loss Avoidance

~$12K

avg. recon cost loss avoidance
per month, per store

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MEDIA NETWORK

Move the market to you  

Reach and influence consumers you know are in-market (because they were just on Cars.com) to choose your brand and your vehicles. From powerful Why Buy brand awareness campaigns to dynamic inventory ads — you can become their first consideration at every turn to efficiently grow market share.

  • In-Market Video, Display, Social, & Search
  • Cookieless Audience Solutions
  • Creative Brand Campaigns
  • Unified Performance Reporting

27MM

active in-market shoppers
to influence across channels

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Connect your platform

Our platform creates trust-building continuity and efficiency between your marketplace, website, and in-store experiences — all while giving you unprecedented insight into your digital strategy performance and customer service reputation.

Seamless experiences for consumers across your entire connected platform

PLATFORM-WIDE CAPABILITIES

  • Instant Financing & Desking
  • Store & Employee Reputation
  • Instant Trade-In Offers
  • Reporting & Data Insights
Smiling Cars Commerce dealers and employees

STRATEGIC SUPPORT

Add us to your team

Every brand, market, and store is different, so we’ve invested in growing our team of over 500 digital automotive experts to truly partner with your team for dedicated strategy, support, and on-site training.

  • Connected Account Strategy Team
  • In The Moment Technology Support 
  • Solution & Media Performance Managers
  • Dedicated Expert Specialists & Trainers

 Let’s simplify your business

Connect with our team to begin building your Cars Commerce platform.