Win shoppers
where they are

Showcase the full value of your inventory and top-rated team where car shoppers decide what and where to buy.

Get Started

Show up and stand out to

the most valuable audience

Car shoppers turn to Cars.com to make their buying decisions because we’ve built the #1 most recognized marketplace brand on the expertise and experience they trust. Let’s make sure your dealership shows up and stands out while they’re deciding what and where to buy.

avg. monthly
unique visitors

plan to buy
within 6 months

yet to choose
what to buy

yet to choose
where to buy

MERCHANDISINGMake your best impression

Other marketplaces just focus the shopper on price — forcing a race to the bottom. Cars.com automatically merchandises each of your vehicle’s most compelling features and accolades to showcase their full and differentiated value.

+63%

higher conversion rate
vs. Google Ads traffic

EXPERIENCETurn our shoppers 
into your buyers

Empower shoppers to customize their prequalified payment options right on your Cars.com VDPs. These simple and transparent experiences — powered by your lenders — drive ready-to-close deals to your team.

64%

of Cars.com shoppers want to 
start the car buying process online

REPUTATIONSell more cars 
with your stars

Automatically build and showcase your reputation for customer service while personally connecting shoppers directly with your top-rated sellers to build trusted relationships.

4X

more positive reviews 
with automated review building

SHOPPER DETAILSGive your team the
details that close

Cars.com leads deliver real-time context on each shopper to your CRM — including insight into which vehicles they’re considering, their price range, and even their engagement with your competitors’ inventory.

Choose how you want
to show up

Cars.com is a level playing field where you win customers with the best impression — not the highest bid. Our new packages are designed to empower your business to stand out in the market and convert the modern consumer. 

Get the essential tools to turn online shoppers into on-the-lot buyers
Elevate your dealership’s presence and simplify the shopping experience.
Expand your reach and take advantage of all the audience and inventory benefits we offer.
Inventory

List unlimited new cars; used car tiers begin at 25

List unlimited new cars; used car tiers begin at 25

List unlimited new cars; used car tiers begin at 25

Merchandising

Up to 99 photos for used 32 photos for new

AI-powered summaries

Autocorrected seller notes

Up to 99 photos for used 32 photos for new

AI-powered summaries

Autocorrected seller notes

360° spin functionality available

Up to 99 photos for used 32 photos for new

AI-powered summaries

Autocorrected seller notes


360° spin functionality available

Shopping Experience

Showcase similar vehicles directly on your listings

Engage shoppers in the moment with managed chat

Showcase similar vehicles directly on your listings

Engage shoppers in the moment with managed chat

Direct shoppers to the same listings on your dealer website

Showcase similar vehicles directly on your listings

Engage shoppers in the moment with managed chat

Direct shoppers to the same listings on your dealer website

Financing

Prequalify shoppers through Cars.com network lenders

Integrate your preferred lender flow directly on Cars.com

Integrate your preferred lender flow directly on Cars.com

Branding

Store branded promotions across your listings

Store branded promotions across your listings

Reputation

Salesperson specific review

Automated review solicitation

AI-powered review response capabilities

Salesperson specific review

Automated review solicitation

AI-powered review response capabilities

Enhanced Exposure

Priority placement for expanded radius searches

Priority placement for expanded radius searches

VIN Performance Media to dynamically promote inventory on and off Cars.com
Ability to extend Cars.com audience to search and social campaigns through Dealer Inspire Media Services

Cars Commerce Rewards

Unlock tiered rebates when you leverage Cars Commerce appraisal, website, and technology solutions

Inventory
List unlimited new cars; used car tiers begin at 25
List unlimited new cars; used car tiers begin at 25
List unlimited new cars; used car tiers begin at 25
Merchandising
Up to 99 photos for used 32 photos for new
AI-powered summaries
Autocorrected seller notes
Up to 99 photos for used 32 photos for new
AI-powered summaries
Autocorrected seller notes
360° spin functionality available
Up to 99 photos for used 32 photos for new
AI-powered summaries
Autocorrected seller notes
360° spin functionality available
Shopping Experience
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Financing
Included
Included
Included
Branding
Included
Included
Included
Reputation
25
25
25
Enhanced Exposure
Included
Included
Cars Commerce Rewards
Network
Lenders
BYO
Lender
BYO
Lender
Inventory

List unlimited new cars; used car tiers begin at 25

Merchandising

Up to 99 photos for used
32 photos for new

AI-powered summaries

Autocorrected seller notes

Shopping Experience

Showcase similar vehicles directly on your listings

Engage shoppers in the moment with managed chat

Financing

Prequalify shoppers through Cars.com network lenders

Branding
Reputation
Enhanced Exposure
Cars Commerce Rewards

Turn our audience into your customers

Connect with our team to get your inventory in front of the most valuable audience in automotive. We’re here to help you simplify and scale your customer acquisition.

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