Win shoppers
where they are
Showcase the full value of your inventory and top-rated team where car shoppers decide what and where to buy.
Get Started
Show up and stand out to
the most valuable audience
Car shoppers turn to Cars.com to make their buying decisions because we’ve built the #1 most recognized marketplace brand on the expertise and experience they trust. Let’s make sure your dealership shows up and stands out while they’re deciding what and where to buy.
29 MM
avg. monthly
unique visitors
83%
plan to buy
within 6 months
73%
yet to choose
what to buy
88%
yet to choose
where to buy
MERCHANDISINGMake your best impression
Other marketplaces just focus the shopper on price — forcing a race to the bottom. Cars.com automatically merchandises each of your vehicle’s most compelling features and accolades to showcase their full and differentiated value.
+63%
higher conversion rate
vs. Google Ads traffic
EXPERIENCETurn our shoppers
into your buyers
Empower shoppers to customize their prequalified payment options right on your Cars.com VDPs. These simple and transparent experiences — powered by your lenders — drive ready-to-close deals to your team.
64%
of Cars.com shoppers want to
start the car buying process online
REPUTATIONSell more cars
with your stars
Automatically build and showcase your reputation for customer service while personally connecting shoppers directly with your top-rated sellers to build trusted relationships.
4X
more positive reviews
with automated review building
SHOPPER DETAILSGive your team the
details that close
Cars.com leads deliver real-time context on each shopper to your CRM — including insight into which vehicles they’re considering, their price range, and even their engagement with your competitors’ inventory.
ENHANCED EXPOSUREPromote the right VINs to
the right shoppers until they buy
To efficiently increase your reach, you can dynamically promote your vehicles at the very top of relevant Cars.com search results — and then keep recommending related VINs throughout the rest of their journey.
+29%
avg. increase in sales
influenced by Cars.com
What our dealers say
Cars.com has innovated to create value for dealers of all sizes and brands for over 25 years.
“Cars.com is fantastic for us. It’s our #1 lead provider and the closing ratios are great.”
JOSHUA FRAKES
GM & Owner
Rocky Mountain Eurosport
“Cars.com pays for itself. It’s done wonders with the advertising because of the audience that’s reached.”
Kraig Stephens
Internet Director
McGavock Nissan
“Everything we signed up for with Cars.com is really working for us. That’s why we have it all.”
Raed Malaeb
Director of Sales & Marketing
Russell Westbrook CDJR
“Cars.com would be one of the higher conversion rates that we have, if not the highest.”
Matt Koning
President
Broadmoor Motor Group
“We ask our customers, ‘how did you find us?’ All the time they say, ‘I went on Cars.com, saw you, and now I’m here’.”
Greg Brown
Dealer Owner & Operator
Serra Chevrolet
“Cars.com would be one of the higher conversion rates that we have, if not the highest.”
Rob Siudek
Marketing and IT Director
Jidd Motors
Choose how you want
to show up
Cars.com is a level playing field where you win customers with the best impression — not the highest bid. Our new packages are designed to empower your business to stand out in the market and convert the modern consumer.
List unlimited new cars; used car tiers begin at 25
List unlimited new cars; used car tiers begin at 25
List unlimited new cars; used car tiers begin at 25
Up to 99 photos for used 32 photos for new
AI-powered summaries
Autocorrected seller notes
AI-powered summaries
Autocorrected seller notes
360° spin functionality available
Up to 99 photos for used 32 photos for new
AI-powered summaries
Autocorrected seller notes
360° spin functionality available
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Prequalify shoppers through Cars.com network lenders
Integrate your preferred lender flow directly on Cars.com
Integrate your preferred lender flow directly on Cars.com
Store branded promotions across your listings
Store branded promotions across your listings
Salesperson specific review
Automated review solicitation
AI-powered review response capabilities
Automated review solicitation
AI-powered review response capabilities
Priority placement for expanded radius searches
Priority placement for expanded radius searches
VIN Performance Media to dynamically promote inventory on and off Cars.com
Ability to extend Cars.com audience to search and social campaigns through Dealer Inspire Media Services
Unlock tiered rebates when you leverage Cars Commerce appraisal, website, and technology solutions
AI-powered summaries
Autocorrected seller notes
AI-powered summaries
Autocorrected seller notes
360° spin functionality available
AI-powered summaries
Autocorrected seller notes
360° spin functionality available
Engage shoppers in the moment with managed chat
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Lenders
Lender
Lender
List unlimited new cars; used car tiers begin at 25
Up to 99 photos for used
32 photos for new
AI-powered summaries
Autocorrected seller notes
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Prequalify shoppers through Cars.com network lenders
Turn our audience into your customers
Connect with our team to get your inventory in front of the most valuable audience in automotive. We’re here to help you simplify and scale your customer acquisition.
Recent posts
-
1 MIN READHow to become a 5-star team
Maximize your dealership’s reputation with proven strategies to increase reviews by 8x and win the 88% of undecided shoppers.
-
3 MIN READNew shopper details in your CRM with every lead
Cars.com leads now include detailed context for each shopper’s journey, empowering your team to more effectively engage and close leads.
-
6 MIN READ
Turn Cars.com into your dealership’s “Why Buys”
Discover how to leverage Cars.com’s annual accolades to create your dealership’s “why buys” backed by trusted, independent endorsements.
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