This is the place to be

Showcase the full value of your inventory and customer experience to the most valuable in-market audience in automotive.

Get Started

Put your cars where the car shoppers are

While reaching car shoppers through digital advertising becomes increasingly complex and inefficient (see: expensive), Cars.com gives you the trusted platform to meet shoppers when and where you know they are looking for their next car. It’s that simple.

#1

most recognized automotive marketplace

28.3MM

unique monthly  in-market shoppers

2X

more likely to buy than any other traffic source

Make your best impression

Other marketplaces take your inventory, white label your dealership, and focus on price — forcing a race to the bottom. Our platform showcases the full value of your inventory and customer experience to our audience, confidently referring shoppers directly to your website and team.

#1

driver of in-market website
referral traffic

Win on reputation,
not the lowest price

On Cars.com, your listings are about a lot more than your price. Our platform builds and showcases your team’s reputation for excellent customer service, creates 1:1 connections with your top-rated salespeople, and promotes your “Why Buy Here” branding above anything else.

2.5X

higher close rate on 1:1
salesperson connections

Get the instant 
financing advantage

Cars.com empowers in-market shoppers to get instantly pre-approved on your VDPs  — powered by your lenders and connected to your F&I systems. This transparent, accelerated experience delivers ready-to-buy customers who are less likely to negotiate and more likely to add your valuable financial products and service plans.  

15%

higher close rate on 
instant financing leads

Automatically 
build your brand

Build a powerful reputation for your business everywhere shoppers discover you by automatically soliciting reviews from each day’s customers via text and email, and then strategically distributing them across Cars.com, Google, and Facebook.

5X

more reviews with 
automated review building

What our dealers say

Cars.com has innovated to create value for dealers
of all sizes and brands for over 25 years. 

Choose how you want to show up

Cars.com is a level playing field where you win customers with the best impression — not the highest bid. Our new packages are designed to empower your business with solutions that showcase your full value and convert the modern consumer with seamless experiences.


Used Listings
Tiered
Tiered
Tiered
New Listings
Unlimited
Unlimited
Unlimited
Photos
99 used,
32 new
99 used,
32 new
99 used,
32 new
AutoCorrected™
Vehicle Details
Included
Included
Included
Similar Vehicles
To Explore
Included
Included
Included
24/7 Managed Chat
To Greet Shoppers
25
25
25
Deep Linking 

To Your Website VDPs
Included
Included
Instant Financing

Approvals On VDPs
Network
Lenders
Network
Lenders
BYO
Lender
Why Buy Branding
On VDPs
Included
Top-Rated Sales Person Profiles
For 1:1 Connections on Cars.com Listings
Included
Automatic Review Building

On Cars.com, Google, & Facebook
Included
Search Expansion
Additional Exposure in Cars.com Searches
Included
Base
Preferred
Premium
Used Listings
New Listings
Photos
AutoCorrected™
Vehicle Details
Similar Vehicles
To Explore
24/7 Managed Chat
To Greet Shoppers
Deep Linking 

To Your Website VDPs
Instant Financing

Approvals On VDPs
Why Buy Branding
On VDPs
Top-Rated Sales Person Profiles
For 1:1 Connections
Automatic Review Building

On Cars.com, Google, & Facebook
Search Expansion
Additional Exposure
Used Listings
Tiered
Tiered
Tiered
New Listings
Photos
99 used,
32 new
99 used,
32 new
99 used,
32 new
AutoCorrected™

Vehicle Details
Included
Included
Included
Similar Vehicles

To Explore
Included
Included
Included
24/7 Managed Chat

To Greet Shoppers On Your Cars.com Listings
25
25
25
Deep Linking 

To Your Website VDPs
Included
Included
Instant Financing

Approvals On VDPs
Network
Lenders
Network
Lenders
BYO
Lender
Why Buy Branding
On VDPs
Included
Top-Rated Sales Person Profiles

For 1:1 Connections
Included
Automatic Review Building

On Cars.com, Google, & Facebook
Included
Search Expansion
Additional Exposure
Included
Base
Preferred
Premium
Used Listings
New Listings
Photos
AutoCorrected™

Vehicle Details
Similar Vehicles

To Explore
24/7 Managed Chat

To Greet Shoppers On Your Cars.com Listings
Deep Linking 

From Cars.com to Your Website VDPs
Instant Financing

Approvals On VDPs
Why Buy
Branding
On VDPs
Top-Rated Sales Person Profiles
For 1:1 Connections on Cars.com Listings
Automatic Review Building
On Cars.com, Google, & Facebook
Search Expansion
Additional Exposure in Cars.com Searches

Turn our audience into your customers

Connect with our team to get your inventory in front of the most valuable audience in automotive. We’re here to help you simplify and scale your customer acquisition.