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New Platform Update
Track your video ad impact from living room to showroom
See how In-Market Video tracks video ad views to dealership visits and vehicle sales — and delivers that proof straight to your reports.
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Are you making these 5 VDP merchandising mistakes?
Poor VDP merchandising costs dealers before negotiations even start. Here are five common VDP mistakes and how to fix them.
9 MIN READ -
Full-Funnel Marketing Playbook: Chapter 3
Learn how BOFU converts high-intent shoppers with personalized experiences, validated audiences, and protected first-party data.
7 MIN READ -
The Car Dealer’s Website Playbook: Chapter 6
Your website data tells you what’s working and what’s not. Learn to measure, interpret, and optimize performance to drive real results.
8 MIN READ -
Using inventory management to maximize front-end gross
Learn how to shift from age-based to risk-based inventory management to protect front-end gross and maximize profitability.
10 MIN READ -
Full-Funnel Marketing Playbook: Chapter 2
Learn how mid-funnel marketing keeps dealerships visible, engages undecided shoppers, and drives consideration that leads to sales.
8 MIN READ -
How third-party widgets impact your site’s speed
Discover how Dealer Inspire analyzed 5,000+ dealer websites to reveal the hidden performance cost of third-party tools, and what it means for your conversions.
3 MIN READ -
The Car Dealer’s Website Playbook: Chapter 5
Turn your service pages into loyalty and profit drivers with smart offers, trade-in tools, and personalization that keeps customers coming back.
11 MIN READ -
Analyzing 1 billion impressions to find the most effective CTAs
Dealer Inspire analyzed over 1 billion impressions to identify which call-to-action language drives the most engagement across dealership websites.
3 MIN READ -
Unlocking profitability with precise vehicle appraisals
AccuTrade’s Joe Oliveri breaks down complete car appraisals and how they deliver steady profits for your dealership.
9 MIN READ
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Track your video ad impact from living room to showroom
See how In-Market Video tracks video ad views to dealership visits and vehicle sales — and delivers that proof straight to your reports.
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Cars.com shopper alerts just got better
Shopper alerts just got two meaningful upgrades: three new alert types and direct CRM delivery — available now for Premium+ dealers.
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Get more done with the Cars.com Dealer app
Take action on leads, inventory, and pricing from anywhere. The Cars.com Dealer app helps your team move faster and make smarter decisions.
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How to connect video views to dealership visits and sales
Stop defending your video budget with views. In-Market Video connects views to foot traffic and verified sales with independent attribution.
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Winning visibility in the age of AI | Dealer Inspire webinar
Watch this on-demand webinar to learn how AI is reshaping dealer visibility, and what your dealership can do.
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How to make video ads for every vehicle on your lot
Every Cars.com lead comes with shopper intelligence built in. Here’s how to use it to close more deals before the competition calls back.
Industry insights
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November 2025 Industry Insights
Automakers are focused on pushing out 2026 model-year vehicles and selling down older inventory while balancing softer new-car demand.
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November 2025 Industry Insights
Automakers are focused on pushing out 2026 model-year vehicles and selling down older inventory while balancing softer new-car demand.
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