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New Expert Article
How to measure video advertising ROI
Most dealers measure video ROI with views and clicks. Here’s how to connect video spend to lot visits and sales instead.
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How transparency wins used car shoppers
62% of shoppers have arrived at a dealership and found the car didn’t match the listing. Here’s how to make sure yours never does.
9 MIN READ -
Are you making these 5 VDP merchandising mistakes?
Poor VDP merchandising costs dealers before negotiations even start. Here are five common VDP mistakes and how to fix them.
9 MIN READ -
Full-Funnel Marketing Playbook: Chapter 3
Learn how BOFU converts high-intent shoppers with personalized experiences, validated audiences, and protected first-party data.
7 MIN READ -
The Car Dealer’s Website Playbook: Chapter 6
Your website data tells you what’s working and what’s not. Learn to measure, interpret, and optimize performance to drive real results.
8 MIN READ -
Using inventory management to maximize front-end gross
Learn how to shift from age-based to risk-based inventory management to protect front-end gross and maximize profitability.
10 MIN READ -
Full-Funnel Marketing Playbook: Chapter 2
Learn how mid-funnel marketing keeps dealerships visible, engages undecided shoppers, and drives consideration that leads to sales.
8 MIN READ -
How third-party widgets impact your site’s speed
Discover how Dealer Inspire analyzed 5,000+ dealer websites to reveal the hidden performance cost of third-party tools, and what it means for your conversions.
3 MIN READ -
The Car Dealer’s Website Playbook: Chapter 5
Turn your service pages into loyalty and profit drivers with smart offers, trade-in tools, and personalization that keeps customers coming back.
11 MIN READ -
Analyzing 1 billion impressions to find the most effective CTAs
Dealer Inspire analyzed over 1 billion impressions to identify which call-to-action language drives the most engagement across dealership websites.
3 MIN READ
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Track your video ad impact from living room to showroom
See how In-Market Video tracks video ad views to dealership visits and vehicle sales — and delivers that proof straight to your reports.
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Cars.com shopper alerts just got better
Shopper alerts just got two meaningful upgrades: three new alert types and direct CRM delivery — available now for Premium+ dealers.
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Get more done with the Cars.com Dealer app
Take action on leads, inventory, and pricing from anywhere. The Cars.com Dealer app helps your team move faster and make smarter decisions.
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How to build shopper trust before they walk in
Leads close faster when shoppers choose who they work with. See how to connect shoppers with your team.
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How to Turn AI Search Into VDP visits
See how Dealer Inspire’s new AI Agent Inventory Pages help your vehicles surface in AI search results.
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Keep shoppers engaged with a faster site
See how Dealer Inspire is making websites faster and giving you a clearer view of what’s affecting your site’s performance.
Industry insights
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November 2025 Industry Insights
Automakers are focused on pushing out 2026 model-year vehicles and selling down older inventory while balancing softer new-car demand.
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November 2025 Industry Insights
Automakers are focused on pushing out 2026 model-year vehicles and selling down older inventory while balancing softer new-car demand.
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