Ride the wave of Cars.com’s innovative media reach
Cars.com’s targeted media strategies are meeting in-market shoppers everywhere they watch, scroll, and listen — from streaming video to social feeds, rideshare, and more. This summer, our campaign is running across:
- Streaming platforms like ESPN & Hulu
- Influencer channels with 5 million monthly views
- Uber ads when shoppers need a ride
- Snapchat Lens for interactive AR moments
- Women-focused podcasts, blogs, and WNBA content
These placements are fueling 740+ million summer campaign impressions and record-breaking growth, with 29 million monthly shoppers now on the #1 most recognized automotive marketplace.1
If your dealership isn’t visible here, your competitors will be. The buyers we’re bringing in are making decisions now — and they’ll choose the dealer who shows up when and where they’re shopping.
Our close rates run double digits higher than the competition², proving we deliver more than clicks — we connect you to customers ready to buy.
Don’t miss your share of this audience
Our audience of in-market car shoppers is larger and more active than ever — and they’re making purchase decisions right now. Every day you’re not visible on Cars.com is a day those buyers could choose another dealer.
Whether you already partner with us or are just getting started, we’ll help you show up where it matters most and turn more of these shoppers into customers.
1 Cars Commerce Internal Metrics, Q1 2025
2 FourEyes analysis of a major dealer group’s CRM, 2024