IN-MARKET VIDEO Become a household brand with car shoppers
Reach real in-market shoppers across screens with influential video ads that bring your Why Buy to life.
Get started Watch how
Stop spending money down the tube
Only about 5% of Americans are in the market for a car at any given time11 Based on 3.7MM expected U.S. vehicle sales per 90 days in U.S. (SC&P Global Mobility), compared against total US Households (123.6MM). 2016–2020 U.S. Census Bureau — and 60% of them have cut the cord on linear TV22 Statista (2024), Share of TV households without a traditional TV subscription in the United States from 2014 to 2024. In-Market Video eliminates the waste of traditional and digital advertising by using Cars.com’s exclusive audience data to reach real in-market shoppers where they watch video today.
IN-MARKET SHOPPERS Win over the most
valuable audience
Cars.com shoppers are the most valuable audience because they’re serious about buying soon, and they’re still deciding on what and where. Reach them across screens with compelling Why Buy videos to influence their decisions at scale and grow your market share.
Cars.com shoppers
mean business
29MM
unique monthly
in-market shoppers
83%
plan to buy
within 6 months
88%
yet to choose
where to buy
73%
yet to choose
what to buy
PREMIUM PLATFORMS Make your best pitch
wherever they are
In-Market Video doesn’t target specific platforms or devices — just shoppers who plan to buy a car soon. Your commercials play wherever they watch video, including the premium platforms and live streaming sports they’re most engaged with to make meaningful impressions that drive action.
150+
channels and streaming platforms accessible
CAMPAIGN LIBRARY Turnkey campaigns to
promote your Why Buy
We’ve built a library of proven creative campaigns, all of which can be tailored to fit your brand, message, and market. Whether it’s promoting your top-rated customer experience or special sales event offers, we can bring your strategy to life across screens.
3.4X
more dealer website pages
visited from In-Market Video viewers
IN-MARKET DISPLAY Add display to
amplify your results
To support your video campaigns in driving shoppers to your website and store, you can also add relevant display creative throughout their journey to capture their attention — while they’re actively researching on Cars.com and wherever they go next.
+50%
conversion rate on website traffic after 3 months of running Display with Video
ATTRIBUTION Watch your viewers go the distance
Our proprietary attribution pixel gives you deep insight into your ad reach and performance, from marketplace impression to website conversion. Layer in your own first-party audience data to maximize your presence and performance with active shoppers.
2X
more dealer website leads after adding In-Market Video
We know that our videos are getting to shoppers who are lower-funnel and ready to buy. We can see every month how many people watched our videos and then came to our store locations. The influence of In-Market Video on our actual sales has been proven to us through our own in-house review multiple times.
Dawn Riedel
Director of Marketing
Heiser Automotive
GET STARTED Become a household brand with car shoppers
Get your Why Buy commercials in front of real car shoppers, while they’re actively deciding what and where to buy. Connect with our team to explore the right strategy for your market and goals. We’re here to help you grow your market share.
1Based on 3.7MM expected U.S. vehicle sales per 90 days in U.S. (SC&P Global Mobility), compared against total US Households (123.6MM). 2016–2020 U.S. Census Bureau.
2 Statista (2024), Share of TV households without a traditional TV subscription in the United States from 2014 to 2024
3 Cars.com average monthly unique visitors, Cars Commerce Q2 2024 Earnings Report
4 Cars.com Consumer Survey Metrics Q1 2024
5 Based on Cars Commerce Media Network direct and partner-enabled ad inventory access. Availability is subject to change and does not guarantee campaign ad placement on any specific channel or platform
6 CCMN Reporting, TTD Tracking Tag Detail Report for IMV Pilot Group (N=3), Q4 2024
7 View-Through Conversion Rate Before & After Adding In-Market Display (2022)
8 Lift in website leads with vs. without In-Market Video for customers with Dealer Inspire websites and media services, May 2025 (limited to OEMs permitting data usage in aggregated form)
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