Profit Funnel & Trade Capture reports

Appraise cars with AccuTrade, make more 
gross profit

AccuTrade is built to lower your cost per acquisition — increasing your gross profit on every VIN. We now prove it to you with our new Profit Funnel and Trade Capture reports:

• Profit Funnel — See exactly how much more profit you’re making on vehicles appraised with AccuTrade compared to those that weren’t.
• Trade Capture — Find out how effective your team is at capturing trades. Track appraisals and get more trades-ins.

See your profit difference in real numbers

We deliver up to $2,700 more profit per vehicle¹ — now we’re proving it to you. The new Profit Funnel report shows you the front-end gross profit for AccuTrade-appraised vehicles versus non-AccuTrade vehicles side by side. No more guessing whether your appraisal process is actually driving results.

Do more appraisals, capture more trades

Trade-ins are the best way to acquire cars — avoiding auction fees, transport costs, and other expenses that cut into your margins. The Trade Capture report tracks this, showing how many of your new and used sales had a trade-in, along with your overall capture rate.


Dealers who appraise roughly twice as many vehicles as they sell achieve 60%+ trade capture rates.² Now you can track your rate against this 200% benchmark. We make it simple with fast appraisals (5 minutes or less³) that are the most accurate in the industry. Make every person in your store an appraiser and watch your profits grow.

The most accurate appraisal tool is now smarter

AccuTrade considers VIN-specific details, real-time market data, and actual vehicle condition — not broad estimates. These reports prove what we’ve always known: precision pays off in measurable profit.