Make your inventory
stand out with better
merchandising
Cars.com helps you present every vehicle with the detail, transparency, and context today’s shoppers expect. In a competitive marketplace where vehicles are evaluated side by side, how your inventory appears can determine whether a shopper engages or moves on.
26 million shoppers use Cars.com each month to research and compare vehicles1
See how Cars.com helps your inventory stand out
In a competitive marketplace,
merchandising makes the difference
From photos and pricing to features and reviews, every detail shapes how shoppers evaluate your inventory. Presenting each vehicle with clear, complete, and consistent information helps reduce uncertainty and build confidence when it matters most.
PHOTOS & 360 SPINS Make every first
impression count
Shoppers decide in seconds which vehicles are worth their time. High-quality visuals make the difference. With up to 99 photos for used vehicles and immersive 360° spins, Cars.com helps buyers explore every angle before they ever step on your lot.
90%
of Cars.com shoppers have not decided on which dealer to buy from1
PRICING CONFIDENCE Show shoppers they’re
making a smart decision
Cars.com shows your pricing with tools like Deal Badges and a Deal Gauge, helping shoppers quickly understand how your vehicles stack up. High Demand badging signals when a vehicle may sell quickly, while vehicle history builds the trust buyers need to act.
$
Pricing transparency is the most
common source of shopper friction2
TOP FEATURES & SPECS Highlight what matters most
Shoppers scan for what stands out. Cars.com structures key features and specs front and center, making it easy for buyers to quickly understand the value of each vehicle. From must-have features to performance details, your listings communicate clearly without extra effort from your team.
93%
of shoppers use marketplaces
during their journey3
Get our free Digital Merchandising Guide
See how to present every vehicle with the clarity, transparency,
and context today’s shoppers expect across every channel.
DEALER RATINGS & REVIEWS Let your reputation do the selling
Cars.com showcases verified dealer reviews and ratings directly alongside your inventory — helping you stand out in side-by-side comparisons and giving buyers the confidence to take the next step.
16 MM
dealer reviews, the
most in the industry4
SALESPERSON PROFILES Turn leads into relationships
before they visit
Cars are still sold by people, even online. Salesperson profiles connect shoppers with your top-performing team members, complete with reviews and contact options. By the time a lead comes in, there’s already familiarity and trust built into the interaction.
87%
more likely to close when shoppers
choose a salesperson online5
TOOLS & INSIGHTS Make every VIN work harder
The Listings Optimizer, available inside the Cars Commerce Hub, gives dealers a clear, actionable view of how every VDP is performing and what to fix, so every listing is complete, competitive, and ready to convert.
+89%
higher conversion from Cars.com
referral traffic vs. Google6
“Our listings on Cars.com have much stronger performance than any of the other third parties. We always get the highest quality of leads with the strongest conversion.”
Lauren Mazzara
Marketing Director
Automotive Avenues
Make your inventory work harder
where it matters most
See how Cars.com helps you present every vehicle with the clarity, transparency,
and context today’s shoppers expect.
1 Cars Commerce Consumer Study, Q3 2025
2 Cars Commerce Dealership Website Study, Feb. 2026
3 Clarivoy, June 2025
4 Cars Commerce, Q1 2026 data
5 Cars Commerce, FY 2025 data
6 DI website GA4 data, Q2 2025
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