Module – The Hero
Hero (Responsive Web)
Pages:
- Home Page (www.cars.com)
- Shop Index (www.cars.com/shopping/)
- Research Index (www.cars.com/research/)
Impression Tracking:
- 1×1 pixel GIF URL
Click Tracking:
- Click command or URL (external)
- Click-tracking pixel (on-site)
Click Destination:
- On-site click destination (Year-Make-Model or Review page) recommended; external click to manufacturer’s vehicle overview or vehicle-specific configurator page supported
Other Assets:
- Year/Make/Model
- 3600×1130 lifestyle image, PNG preferred (Ask Cars.com for detailed specs)
- Headline Text
- User-customizable, 55 character limit
- Logo
- 80×60 maximum dimensions (we can scale and crop as needed) PNG
- Disclaimer text (optional):
- 55 characters, should only be used for a legal disclaimer, if necessary
Hero (Mobile App)
Pages:
- Home Screen (Android, iOS)
Impression Tracking:
- 1×1 pixel GIF URL (no JavaScript tags)
Click Tracking:
- Click-command or URL (no JavaScript tags)
Click Destination:
- External click to manufacturer’s vehicle overview or vehicle-specific configurator page
Other Assets:
- 3600×1130 lifestyle image, PNG preferred (Ask Cars.com for detailed specs)
- 55-character description/call to action – Year/Make/Model recommended (Format = Sponsored: < >; “Sponsored” not included in character count)
Suggested Search (Responsive)
Pages:
- Homepage (www.cars.com)
- Shop Index (www.cars.com/shopping/)
Impression Tracking:
- 1×1 pixel GIF URL (no JavaScript tags)
Click Tracking:
- Click-tracking pixel
Click Destination:
- Search results page based on user input (no customization supported)
Other Assets:
- Make/Model of sponsoring vehicle
Suggested Search (Mobile App)
Pages:
- Home Screen (Android, iOS)
Impression Tracking:
- 1×1 pixel GIF URL (no JavaScript tags)
Click Tracking:
- Click-tracking pixel
Click Destination:
- Search results page based on user input (no customization supported)
Other Assets:
- Make/Model of sponsoring vehicle
Video Hero
Page:
- Home Page (www.cars.com)
Impression Tracking:
- 1×1 pixel GIF URL (no JavaScript tags)
Click Tracking:
- Click-command or URL (external)
- Click-tracking pixel (on-site)
Click Destination:
- On-site click destination (Year-Make-Model or Review page) recommended; external click to manufacturer’s vehicle overview or vehicle-specific configurator page supported
Options:
-
- Year/Make/Model
- 3600×1130 lifestyle image, PNG preferred (Ask Cars.com for detailed specs)
- Headline Text
- User-customizable, 55 character limit
- Logo
- 80×60 maximum dimensions (we can scale and crop as needed) PNG
- Disclaimer text (optional):
- 55 characters, should only be used for a legal disclaimer, if necessary
Video Assets:
- Actual file required (VAST/VPAID tags are not supported)
- Preferred size: 1920x1080p
- Acceptable size: 1280x720p
- Aspect ratio: 16×9
- Maximum file size: 1 GB
- Preferred formats: mov, mp4
- Preferred bitrate: 4500-6000 kbps
- Sound: AAC, 22-44kHz
- Compression Standard: H.264
Slideshow Hero
Page:
- Home Page (www.cars.com)
Impression Tracking:
- 1×1 pixel GIF URL (no JavaScript tags)
Click Tracking:
- Click-command or URL (external) – one per Hero unit
- Click-tracking pixel (on-site) – one per Hero unit
Click Destination:
- On-site click destination (Year-Make-Model or Review page) recommended; external click to manufacturer’s vehicle overview or vehicle-specific configurator page supported
Other Assets:
- 1-5 total slides
- 3600×1130 lifestyle image, PNG preferred (Ask Cars.com for detailed specs)
- 1 optional video slide (order in slideshow configurable)
- Video must include corresponding 2400×753 static image
- Video asset (actual file required, no VAST or VPAID tags):
- Preferred size: 1920x1080p
- Acceptable size: 1280x720p
- Aspect ratio: 16×9
- Maximum file size: 1 GB
- Preferred formats: mov, mp4
- Preferred bitrate: 4500-6000 kbps
- Sound: AAC, 22-44kHz
- Compression standard: H.264
- Body copy options
- Make/Model (one per slide)
- Call to Actions (“Learn More”) – other copy with exception request (one per slide)
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