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New Expert Article
How transparency wins used car shoppers
62% of shoppers have arrived at a dealership and found the car didn’t match the listing. Here’s how to make sure yours never does.
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How to measure video advertising ROI
Most dealers measure video ROI with views and clicks. Here’s how to connect video spend to lot visits and sales instead.
6 MIN READ -
Are you making these 5 VDP merchandising mistakes?
Poor VDP merchandising costs dealers before negotiations even start. Here are five common VDP mistakes and how to fix them.
9 MIN READ -
Full-Funnel Marketing Playbook: Chapter 3
Learn how BOFU converts high-intent shoppers with personalized experiences, validated audiences, and protected first-party data.
7 MIN READ -
The Car Dealer’s Website Playbook: Chapter 6
Your website data tells you what’s working and what’s not. Learn to measure, interpret, and optimize performance to drive real results.
8 MIN READ -
Using inventory management to maximize front-end gross
Learn how to shift from age-based to risk-based inventory management to protect front-end gross and maximize profitability.
10 MIN READ -
Full-Funnel Marketing Playbook: Chapter 2
Learn how mid-funnel marketing keeps dealerships visible, engages undecided shoppers, and drives consideration that leads to sales.
8 MIN READ -
How third-party widgets impact your site’s speed
Discover how Dealer Inspire analyzed 5,000+ dealer websites to reveal the hidden performance cost of third-party tools, and what it means for your conversions.
3 MIN READ -
The Car Dealer’s Website Playbook: Chapter 5
Turn your service pages into loyalty and profit drivers with smart offers, trade-in tools, and personalization that keeps customers coming back.
11 MIN READ -
Analyzing 1 billion impressions to find the most effective CTAs
Dealer Inspire analyzed over 1 billion impressions to identify which call-to-action language drives the most engagement across dealership websites.
3 MIN READ
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Track your video ad impact from living room to showroom
See how In-Market Video tracks video ad views to dealership visits and vehicle sales — and delivers that proof straight to your reports.
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Cars.com shopper alerts just got better
Shopper alerts just got two meaningful upgrades: three new alert types and direct CRM delivery — available now for Premium+ dealers.
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Get more done with the Cars.com Dealer app
Take action on leads, inventory, and pricing from anywhere. The Cars.com Dealer app helps your team move faster and make smarter decisions.
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How to Know the Moment a Lead Starts Shopping Somewhere Else
See how Cars.com Shopper Alerts notify you the moment your Cars.com lead shops another dealer.
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How to find and fix incomplete listings with the Cars.com Dealer App
A missing color or feature is enough to lose a shopper. See how to catch it before it happens.
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Uncover quick pricing opportunities to drive visibility and engagement
See how the Cars.com Dealer App gives sales teams the shopper details they need to close more leads, wherever they are.
Industry insights
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November 2025 Industry Insights
Automakers are focused on pushing out 2026 model-year vehicles and selling down older inventory while balancing softer new-car demand.
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November 2025 Industry Insights
Automakers are focused on pushing out 2026 model-year vehicles and selling down older inventory while balancing softer new-car demand.
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