Video
How to connect in-market video â¨views to dealership visits and sales
| 1:26
Your video budget should be able to defend itself
Every time someone asks to cut the CTV line, it’s because video has never had a great answer to “what did that actually do?” Low-funnel tactics get credit for sales. Video gets credit for impressions. That’s not a fair comparison, and it’s why brand spend tends to be the first thing that goes.
Cars.com In-Market Video now comes with attribution that gives that question a real answer. Eligible campaigns are connected to an independent attribution partner that tracks what happens after someone watches your ad, not just that they watched it. When a view is recorded on a device, and that device later shows up at your dealership, or someone in that household buys a vehicle, the partner connects those dots back to the original exposure. Influenced store visits. Verified vehicle sales. Total MSRP. All in one report.
The best marketers use that data to stop justifying spend with reach and impressions. They walk into the next budget conversation with verified outcomes tied directly to their video buys.
The result is a budget meeting with something concrete on the table. Watch the video to see how that conversation goes, and then let’s talk about what attribution looks like for your store.
Put attribution to work for your store
If your video spend isn’t connected to real outcomes yet, you’re missing an opportunity to better understand campaign performance. Let’s walk through the attribution insights available through Cars.com In-Market Video and how to put them to work for your dealership.
){kind=icon}