Everything you need,
all in one place
Stay up to date and get more from your Dealer Inspire
website with resources built for GM dealers, like you.
See what’s new on your website
Help Center
Your self-serve resource to learn how to use
all of your website’s features and tools.
Additional Tools Highlights a guide on How to create a pop-up. More resources will be added to this section in the future.
Homepage Banners Guides for implementing banner and slider content, mainly on Dealer Inspire platforms. Resources…
Inventory Management The Inventory Management resources offer guidance on improving vehicle…
Pages and Content Management Learn how to effectively manage your Dealer Inspire website content…
Personalization and Geofencing Learn how to utilize Dealer Inspire’s Personalizer and Geofencing features…
Service and FixedOps Learn how to leverage the Fixed Ops plugin to create and manage…
Conversations (Chat and Messaging) Master the Dealer Inspire Conversations tool with guides on setting up …
Digital Retailing (Automatic) Dealer Inspire’s Digital Retailing tools, like Shop By Payment and Online Shopper, enhance…
Reporting and Analytics Easily access all your website’s form submissions directly from your Dealer Inspire site…
FAQs Find answers to frequently asked questions about optimizing image quality for your Dealer Inspire website to ensure visual…
Google Analytics 4 Dealer Inspire provides comprehensive resources and support for Google Analytics 4 (GA4)…
Need some help?
Your Performance Manager is your first call for strategy questions —
our Support Team is here
for everything else.
PRIMARY STRATEGY CONTACT Your Performance Manager
Your dedicated strategy partner — reach out for guidance, site performance, and long-term planning.
Support Team
For technical issues, bugs, or immediate website updates, day or night.
Note: Your Performance Manager is
automatically notified when a case is submitted.
Strategy resources
Guides, expert articles, and case studies to
keep your strategy moving forward.
What’s in your website package?
Explore our transparent packages designed to scale with your dealership.
Below, you can see all features and tiers fully expanded to help you compare.
- Design: Standardized, self-service homepage template
- Leads: CRM routing & OEM integration out of the box
- Analytics: Audience Insights, heat maps & A/B testing
- Financing: Two-step Smart Credit Application and GM Financing Credit App
- Personalization: Personalized experience for campaigns and geo-fencing for dynamic shopper messaging
- Inline Banners: Banners on your results pages that reinforce financing, trade-in, and dealership differentiators exactly where shoppers are deciding.
- Inventory: Lightning Inventory™ search, VRP/VDP config, vehicle history & reviews
- SEO: Best-practice site architecture & content migration
- Accessibility: ADA scanning & correction via AudioEye
- Support: Dedicated Performance Manager & call center
- AI Inventory Boost: AI-generated vehicle descriptions and photo enhancements that keep every listing accurate
- Cookie Consent Management: Built-in compliance tools that automatically keep your site aligned with privacy regulations
Everything in Base, and:
- Design: Fully customizable homepage, rearrange components to fit your store
- Reputation: Cars.com vehicle reviews live on every VDP
- Financing: Shop By Payment calculator & vehicle build-and-price
- Your Team: Staff profiles synced to DealerRater, let shoppers pick their salesperson
- Analytics: Digital Marketing Analytics, real-time reporting on site performance
- Exposure: Unlimited vehicle syndication & Facebook inventory exports
- Integrations: RouteOne/Dealertrack & Mobile Wallet coupons
- Managed Services: Up to 4 creative assets a month, built for you
Everything in Plus, and:
- Design: An additional homepage design option, built on analytics to drive conversion
- Analytics: DMS-connected reporting: GA4 insights, group rollups, ROI tracking to sale
- Digital Retailing: Online Shopper: garage, real-time financing, online checkout & digital signing
- Language: AI-powered multilingual site translation, dynamic by visitor
- Managed Services: Up to 8 creative assets a month, built for you
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