Win shoppers
where they are

Showcase the full value of your inventory and customer experience to the most valuable in-market audience in automotive.

Get Started

Put your cars where the car shoppers are

Cars.com gives you the trusted platform to meet shoppers when and where you know they are looking for their next car. And after nearly 30 years, our audience continues to grow with a record-breaking surge of unique visitors in the first quarter of 2025.

#1

most recognized marketplace

29MM

monthly unique in-market shoppers

+43%

more high-intent car shoppers than CarGurus

Make your best impression

Other marketplaces take your inventory, white label your dealership, and focus on price — forcing a race to the bottom. Our platform showcases the full value of your inventory and customer experience to our audience, confidently referring shoppers directly to your website and team.

#1

driver of in-market website
referral traffic

Win on reputation,
not the lowest price

On Cars.com, your listings are about a lot more than your price. Our platform builds and showcases your team’s reputation for excellent customer service, creates 1:1 connections with your top-rated salespeople, and promotes your “Why Buy Here” branding above anything else.

1.5MM

dealer reviews
submitted in 2024

Get the instant 
financing advantage

Cars.com empowers in-market shoppers to get instantly pre-approved on your VDPs  — powered by your lenders and connected to your F&I systems. This transparent, accelerated experience delivers ready-to-buy customers who are less likely to negotiate and more likely to add your valuable financial products and service plans.  

15%

higher close rate on 
instant financing leads

Automatically 
build your brand

Build a powerful reputation for your business everywhere shoppers discover you by automatically soliciting reviews from each day’s customers via text and email, and then strategically distributing them across Cars.com, Google, and Facebook.

4X

more reviews with 
automated review building

Get the essential tools to turn online shoppers into on-the-lot buyers
Elevate your dealership’s presence and simplify the shopping experience.
Expand your reach and take advantage of all the audience and inventory benefits we offer.
Inventory

List unlimited new cars; used car tiers begin at 25

List unlimited new cars; used car tiers begin at 25

List unlimited new cars; used car tiers begin at 25

Merchandising

Up to 99 photos for used 32 photos for new

AI-powered summaries

Autocorrected seller notes

Up to 99 photos for used 32 photos for new

AI-powered summaries

Autocorrected seller notes

360° spin functionality available

Up to 99 photos for used 32 photos for new

AI-powered summaries

Autocorrected seller notes


360° spin functionality available

Shopping Experience

Showcase similar vehicles directly on your listings

Engage shoppers in the moment with managed chat

Showcase similar vehicles directly on your listings

Engage shoppers in the moment with managed chat

Direct shoppers to the same listings on your dealer website

Showcase similar vehicles directly on your listings

Engage shoppers in the moment with managed chat

Direct shoppers to the same listings on your dealer website

Financing

Prequalify shoppers through Cars.com network lenders

Integrate your preferred lender flow directly on Cars.com

Integrate your preferred lender flow directly on Cars.com

Branding

Store branded promotions across your listings

Store branded promotions across your listings

Reputation

Salesperson specific review

Automated review solicitation

AI-powered review response capabilities

Salesperson specific review

Automated review solicitation

AI-powered review response capabilities

Enhanced Exposure

Priority placement for expanded radius searches

Priority placement for expanded radius searches

VIN Performance Media to dynamically promote inventory on and off Cars.com
Ability to extend Cars.com audience to search and social campaigns through Dealer Inspire Media Services

Cars Commerce Rewards

Unlock tiered rebates when you leverage Cars Commerce appraisal, website, and technology solutions

Inventory
List unlimited new cars; used car tiers begin at 25
List unlimited new cars; used car tiers begin at 25
List unlimited new cars; used car tiers begin at 25
Merchandising
Up to 99 photos for used 32 photos for new
AI-powered summaries
Autocorrected seller notes
Up to 99 photos for used 32 photos for new
AI-powered summaries
Autocorrected seller notes
360° spin functionality available
Up to 99 photos for used 32 photos for new
AI-powered summaries
Autocorrected seller notes
360° spin functionality available
Shopping Experience
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Showcase similar vehicles directly on your listings
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Financing
Included
Included
Included
Branding
Included
Included
Included
Reputation
25
25
25
Enhanced Exposure
Included
Included
Cars Commerce Rewards
Network
Lenders
BYO
Lender
BYO
Lender
Inventory

List unlimited new cars; used car tiers begin at 25

Merchandising

Up to 99 photos for used
32 photos for new

AI-powered summaries

Autocorrected seller notes

Shopping Experience

Showcase similar vehicles directly on your listings

Engage shoppers in the moment with managed chat

Financing

Prequalify shoppers through Cars.com network lenders

Branding
Reputation
Enhanced Exposure
Cars Commerce Rewards

Turn our audience into your customers

Connect with our team to get your inventory in front of the most valuable audience in automotive. We’re here to help you simplify and scale your customer acquisition.

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