AI Inventory Video Ads

Promote every VIN with AI hype videos

Every VIN is unique, and the details really matter to shoppers as they’re inundated with a sea of options that all start to look the same.   

Our new AI video technology makes all of your inventory stand out by automatically rendering each vehicle’s photos and unique details (such as price, mileage, features, specs, etc.) from your inventory feed into short, engaging video ads.

Combined with our powerful first-party audience data, these hyper-relevant ads are targeted to shoppers based on their specific search activity on Cars.com. Put simply: you can now automatically hype the right vehicles to the right shoppers with the most engaging ads — and it’s really working. These inventory video ads are driving double the leads to dealer websites compared to standard, static inventory ads¹.

How it works

Our AI inventory video ads are part of our In-Market Video solution, creating a highly effective 1-2 punch of brand awareness video ads on streaming platforms, with vehicle-specific video ads on social. In one unified strategy, you can win mindshare on the big screen while driving buying action on the small screen. 

And getting set up could not be easier. Our AI video technology:

• Connects to your Cars.com inventory feed: We simply connect the feed already powering your Cars.com listings to our AI video technology.
• Automatically generates videos: When a vehicle is added to your inventory feed, our AI stitches its photos together to create 3D renderings and dynamically pulls in data such as price, mileage, features, and specs. Camera moves, visual effects, and animated titling then bring the vehicle to life in just minutes.
• Renders within OEM-compliant designs: Each video is generated within OEM brand templates that are pre-designed by our team — ensuring both compliance and quality consistency.
• Serves the videos across social platforms: The videos are rendered in each of the sizes and formats needed to meet shoppers where they are on Tik Tok, Instagram, and Facebook.
• Targets the most likely to buy shoppers: Cars.com’s first-party audience data is integrated within each platform’s ad serving to showcase your inventory to shoppers who have been actively looking for vehicles like yours.

When vehicles are sold and removed from your inventory feed, they are automatically removed from your video advertising as well — ensuring that you’re promoting your active inventory every day.