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Brook Barker

Director, Customer Analytics

Brand

Understanding Bot Traffic in GA4

by Brook Barker

Lead quality depends on what happens after a lead lands. See why the conversion gap opens there, and how to help close it.

Posted in Expert ArticleTagged Artificial Intelligence, Data and Analytics, Marketing

How to save your Universal Analytics data

by Brook Barker and Marissa Sanchez

On July 1, 2024, Google will begin the process of deleting Universal Analytics data. Here’s how you can save it before it’s gone forever.

Posted in How toTagged Data and Analytics, Marketing, Websites

How to save your GA4 data beyond 14 months

by Brook Barker and Marissa Sanchez

Learn how to safeguard your GA4 data beyond the 14-month limit with effective strategies to export, store, and retain valuable dealership insights.

Posted in How toTagged Data and Analytics, Marketing, Websites
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