Shopper details in your CRM

The best leads just got better

Cars.com leads already close better than other marketplace leads¹, because they come from high-intent, well-informed shoppers who are ready to buy from your trusted team.

Now, these golden sales opportunities come with more detailed context on the shopper’s activity on Cars.com before and after they submitted their lead — giving your team valuable real-time insight on their current consideration set, price range, and engagement with your competitors’ inventory.

It’s everything a salesperson would want to know to successfully engage and close leads in one simple view — linked directly from your CRM — and this upgrade is already live for all current Cars.com customers. Check it out. 

Know exactly what they want, before they tell you

Let’s breakdown what your team will now see in every lead that comes from Cars.com:

• Highlights: Get a quick glimpse of the shopper’s level of engagement and whether you are in competition with other sellers.
• Leads: View each of the specific Cars.com vehicle listings the shopper submitted leads on, from your dealership and your competitors.
• Activity: Review which other vehicles the shopper viewed and saved throughout their shopping journey on Cars.com for more context on their consideration set and how it may have evolved over time.
• Price range: See what their shopping activity reveals about the price range they are comfortable in.

With these insights at your team’s fingertips, they will be able to better tailor their follow-up and sales pitch to each shopper to provide a superior customer experience and increase the likelihood of closing. Selling gets a lot easier when you don’t need to start the needs analysis from scratch. 

Delivered directly to your CRM

All of this valuable context will be accessible directly from the lead in your CRM. With one click, you will be able to view a snapshot of the Cars.com activity associated with that lead submitter. This will enable everyone on your team to engage leads quickly and effectively, with no slow down from additional logins.

From there, you’ll be able to access the full shopper details for all your Cars.com leads within DealerDash, including all the personal info already captured in the CRM but anonymized in a quick access view.

Continuing to raise the standard for lead quality

With detailed insights provided with each lead, Cars.com leads are now even more valuable sales opportunities for your team to prioritize and close.

If you’re already a Cars.com customer, log-in to view your leads now. This upgrade is already live in your dashboard.