Put your cars where
today’s shoppers are
The Cars.com you remember isn’t the platform dealers are using today. Here’s what’s new — and why more dealers are coming back to the #1 most recognized automotive marketplace.1
I want back on Cars.com
Share your email and our team will reach out with next steps to get you back on Cars.com.
WHAT’S NEW
The Cars.com you knew
has evolved
LEAD INTELLIGENCE More context with
every connection
Cars.com leads now come to your CRM loaded with shopper details that show you exactly which vehicles they’re considering, their price range, and even which competitors they’ve contacted. It’s everything your team needs to personalize follow-up, and close more deals.
82%
Cars.com shoppers buy
within 6 months2
ACTIONABLE INSIGHTS Manage leads &
listings anywhere
The Cars.com Dealer app gives you a clear view of your inventory, leads, and performance so you can respond faster and stay on top of every opportunity wherever you are.
MORE VISIBILITY Sell beyond your backyard
Today’s shoppers are open to buying outside their area. Cars.com helps your inventory show up for ready to buy shoppers across a wider radius so you are not limited to your primary market.
82%
of Cars.com shoppers are willing
to buy outside their local market.3
AI SEARCH Help shoppers find
your inventory faster
Carson™ is Cars.com’s AI-powered search experience. Shoppers describe what they want in plain language and are matched to vehicles that fit. That means more opportunities for your inventory to appear in relevant searches.
2x
more leads generated for dealers
from shoppers who use Carson™.4
REPUTATION MANAGEMENT Sell more cars with your stars
Your inventory attracts shoppers, but your reputation seals the deal. Cars.com automatically builds and showcases your dealership’s positive reviews while connecting shoppers directly with your top-rated sellers.
90%
of Cars.com shoppers have
yet to choose where to buy.5
A quality audience you can’t meet anywhere else
64%
of Cars.com shoppers
don’t visit CarGurus6
69%
of Cars.com shoppers
don’t visit Autotrader6
89%
higher conversion rate than Google ads referral traffic7
“Our listings on Cars.com have much stronger performance than any of the other third parties. We always get the highest quality of leads with the strongest conversion.”
Lauren Mazzara
Marketing Director
Automotive Avenues
More eyes. Better buyers.
Bigger results.
Listing inventory on Cars.com is just the start. Sponsored Listings, VIN Performance Media, Cars Social, and AI-powered video ads put your inventory in front of 26M in-market shoppers. With Cars.com, every placement is powered by first-party audience data, so you’re reaching people who are actively shopping for what you’re selling.
Get back on Cars.com
It’s time to turn our shoppers into your buyers. No long term contracts. No complicated setup. Get live quickly and start generating opportunities this week.
1 Cars.com Brand Tracker, Q2 2025
2 Cars Commerce Consumer Study, Q3 2025
3 Cars Commerce Consumer Survey of Recent Car Buyers, Oct. 2025
4 Cars Commerce, Oct 2025 data
5 Cars Commerce Consumer Study, Q3 2025
6 SimilarWeb Audience Overlap, Q3 2025
7 DI website GA4 data, Q2 2025
){kind=icon}