Cars.com is reaching in-market shoppers at unprecedented scale this fall — meeting them during game days, streaming sessions, rideshare trips, and everywhere they research their next vehicle. Our Q4 media blitz delivers serious buyers directly to dealerships like yours.

Watch how we’re connecting with millions of car shoppers everywhere they are.

  • Football fans: 20+ million impressions across the biggest games on Saturday and Sunday
  • Streaming viewers: 171 million impressions on the most popular platforms including Hulu, ESPN, and Prime Video
  • Uber riders: Up to 30 million backseat impressions
  • Where she’s listening: Top podcasts, Reese’s Book Club (5.3M audience), and women’s sports
  • Hispanic audience: 4.9+ million impressions through SiriusXM and other partnerships
  • Influencer channels: 4.2+ million views with trusted voices

These placements are fueling our position as the #1 most recognized automotive marketplace1 and #1 most downloaded app.2

If your dealership isn’t visible here, your competitors will be. The buyers we’re bringing in are deciding today — and they’ll choose the dealer who shows up when and where they’re shopping.