Video
How Carson™ AI connects more
car shoppers with locals dealers
| 01:57
Cars.com’s new AI makes
searching for a car more human
Car shoppers don’t know exactly what to search for. Even in a sitcom, you wouldn’t buy the idea of shoppers starting their search by entering an exact year, make, model, trim, and options.
That’s why 93% of shoppers start on marketplaces like Cars.com1 — they need the selection, expert guidance, and simple UX of our marketplace to find a vehicle and dealership that matches their budget, lifestyle, and feature wants and needs.
Cars.com’s new AI, Carson™, makes our search experience more helpfully human than ever before — curating relevant recommendations from local dealer inventory that match shoppers’ most important wants and needs.
And it’s working: shoppers who search with Carson™ are 2X more likely to submit a lead to our local dealers2. Combine this higher-converting experience with all-time highs in traffic — and there’s never been a better time to be on Cars.com.
Win shoppers where they are, how they search
Join Cars.com now — or upgrade your presence if you’re already on the #1 most recognized marketplace3 — so you don’t miss out on receiving high-intent sales referrals from Carson™ AI. Connect with your local rep through the form below to get started.
1 Cars.comMarketplace-First Consumer Behavior: From Retail to Automotive (Whitepaper), Clarivoy, June 2025. Engaged car buyers defined as car buyers with three or more total shopping interactions as captured by ClarivoyBrand Tracker, Q2 2025
2 Cars Commerce, Oct 2025 data
3 Cars.com Brand Tracker, Q2 2025
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