Market Area Expansion

Sell beyond your backyard

If you’re only visible in your PMA, then you’re missing buyers. 82% of car shoppers are willing to buy outside their local area.¹ That means most in-market shoppers have expanded their search beyond where you’re currently showing up.

Market Area Expansion puts your inventory in front of this massive untapped audience, so you can grow sales without expanding your dealership’s physical footprint.

Reach the shoppers you’re missing

With Market Area Expansion, you get:

• Guaranteed search placement — When you have the exact vehicle a distant shopper wants, Carson™ and Best Match logic serve up your listings at precisely the right moment with new high-visibility placements on Cars.com search result pages.
• Transparent shipping details on every listing — Every Market Area Expansion listing displays your distance and shipping cost directly in the search results — eliminating sticker shock and attracting only serious buyers who understand your full delivery cost.

Shoppers you won’t find anywhere else

Because 64% of Cars.com shoppers don’t visit CarGurus, and 69% don’t visit Autotrader², Market Area Expansion gives you access to an audience your competitors can’t duplicate on other platforms.

Dealers are already seeing the difference

Getting started is easy. Tell us your shipping costs, select your service radius, and you’re live. Market Area Expansion is a simple extension of your existing Cars.com subscription, so you can start growing your customer base fast. 


Early adopters saw an immediate lift in visibility and engagement from shoppers actively looking to buy outside their local area:

Built for dealers who already ship — or want to start

Whether you’ve been shipping vehicles for years or you’re just exploring the opportunity, Market Area Expansion fits into your current workflow. You handle the shipping logistics on your end. Cars.com handles the visibility, the placements, and the shopper experience — displaying estimated costs based on distance so buyers know exactly what to expect.


75% of buyers who’ve had a vehicle shipped say they’d do it again.⁴ The infrastructure you’ve invested in is ready to pay off in new markets.

Ready to expand your reach?

Market Area Expansion is available now for all Cars.com Marketplace customers. Pick your radius, set your shipping costs, and show shoppers you’re ready to go the extra mile to earn their business.

Already a customer?
Contact your Cars.com Account Executive to add Market Area Expansion to your subscription.