Win shoppers
where they are
Showcase the full value of your inventory and top-rated team where car shoppers decide what and where to buy.
Get Started
Show up and stand out to
the most valuable audience
Car shoppers turn to Cars.com to make their buying decisions because we’ve built the #1 most recognized marketplace brand on the expertise and experience they trust. Let’s make sure your dealership shows up and stands out while they’re deciding what and where to buy.
26.6 MM
avg. monthly
unique visitors
83%
plan to buy
within 6 months
73%
yet to choose
what to buy
91%
yet to choose
where to buy
MERCHANDISINGMake your best impression
Other marketplaces just focus the shopper on price — forcing a race to the bottom. Cars.com automatically merchandises each of your vehicle’s most compelling features and accolades to showcase their full and differentiated value.
+89%
higher conversion rate
vs. Google Ads traffic
EXPERIENCETurn our shoppers
into your buyers
Empower shoppers to customize their prequalified payment options right on your Cars.com VDPs. These simple and transparent experiences — powered by your lenders — drive ready-to-close deals to your team.
64%
of Cars.com shoppers want to
start the car buying process online
REPUTATIONSell more cars
with your stars
Automatically build and showcase your reputation for customer service while personally connecting shoppers directly with your top-rated sellers to build trusted relationships.
4X
more positive reviews
with automated review building
SHOPPER DETAILSGive your team the
details that close
Cars.com leads deliver real-time context on each shopper to your CRM — including insight into which vehicles they’re considering, their price range, and even their engagement with your competitors’ inventory.
ENHANCED EXPOSUREPromote the right VINs to
the right shoppers until they buy
To efficiently increase your reach, you can dynamically promote your vehicles at the very top of relevant Cars.com search results — and then keep recommending related VINs throughout the rest of their journey.
+29%
avg. increase in sales
influenced by Cars.com
What our dealers say
Cars.com has innovated to create value for dealers of all sizes and brands for over 25 years.
“Cars.com is fantastic for us. It’s our #1 lead provider and the closing ratios are great.”
JOSHUA FRAKES
GM & Owner
Rocky Mountain Eurosport
“Cars.com pays for itself. It’s done wonders with the advertising because of the audience that’s reached.”
Kraig Stephens
Internet Director
McGavock Nissan
“Everything we signed up for with Cars.com is really working for us. That’s why we have it all.”
Raed Malaeb
Director of Sales & Marketing
Russell Westbrook CDJR
“Cars.com would be one of the higher conversion rates that we have, if not the highest.”
Matt Koning
President
Broadmoor Motor Group
“We ask our customers, ‘how did you find us?’ All the time they say, ‘I went on Cars.com, saw you, and now I’m here’.”
Greg Brown
Dealer Owner & Operator
Serra Chevrolet
“Cars.com would be one of the higher conversion rates that we have, if not the highest.”
Rob Siudek
Marketing and IT Director
Jidd Motors
Choose how you want
to show up
Cars.com is a level playing field where you win customers with the best impression — not the highest bid. Our new packages are designed to empower your business to stand out in the market and convert the modern consumer.
- List Your Full Inventory
- List Your Full Inventory
- List Your Full Inventory
- Autocorrected Sellers Notes
- Managed Chat†
- Autocorrected Sellers Notes
- Managed Chat†
- 360° Spins
- VDP to VDP Deep Linking
- Showcase Similar Vehicles
on Your Listings
- Autocorrected Sellers Notes
- Managed Chat†
- 360° Spins
- VDP to VDP Deep Linking
- Showcase Similar Vehicles
on Your Listings - Conquest on Competitor Listings
- Dealership Reviews
- Dealership Reviews
- Salesperson Specific Reviews
- Automated Review Solicitation
- Automated Review Responses
- Dealership Reviews
- Salesperson Specific Reviews
- Automated Review Solicitation
- Automated Review Responses
- Sponsored Listings on Cars.com
- Sponsored Listings on Social
- Network Lenders
- Prequalified Leads
- BYO Lenders
- Prequalified / Approved Leads
- BYO Lenders
- Prequalified / Approved Leads
- Shopper Details
- Shopper Alerts
- Shopper Details
- Shopper Alerts
- Shopper Details
- Shopper Alerts
- Real-Time Shopper Signals††
- Cars.com Mobile Dealer App
- Cars.com Mobile Dealer App
- Audience Ext. To DI Media
- Cars.com Mobile Dealer App
- Audience Ext. To DI Media
- Eligible For Monthly Rebates†††
- List Your Full Inventory
- List Your Full Inventory
- List Your Full Inventory
Autocorrected seller notes
Autocorrected seller notes
360° spin functionality available
Autocorrected seller notes
360° spin functionality available
Engage shoppers in the moment with managed chat
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Engage shoppers in the moment with managed chat
Direct shoppers to the same listings on your dealer website
Lenders
Lender
Lender
- List Your Full Inventory
- Autocorrected Sellers Notes
- Managed Chat†
- Dealership Reviews
- Network Lenders
- Prequalified Leads
- Shopper Details
- Shopper Alerts
- Cars.com Mobile Dealer App
Turn our audience into your customers
Connect with our team to get your inventory in front of the most valuable audience in automotive. We’re here to help you simplify and scale your customer acquisition.
Recent posts
-
4 MIN READDisplay itemized fee breakdowns on your VDPs
Price stacking displays itemized fee breakdowns on your VDPs. Configure fees once in Dealer Dash with no feed changes.
-
2 MIN READ
Meet the 2026 Cars.com Dealer of the Year award winners
See which dealerships across the country earned top honors in the 2026 Cars.com Dealer of the Year Awards.
-
3 MIN READ
Promote every VIN on your lot with AI hype videos
Our AI syncs with your vehicle data and photos to automatically generate video ads for every VIN on your lot.
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