CONSUMER MEDIATheir next possibility, your next customer
With year-round consumer media, Cars.com keeps your inventory and brand in front of high-intent shoppers so they start their next chapter at your store.
Where to next?
Cars.com exists to facilitate the next chapter in every driver’s life. After all, there are few purchases in life that are so deeply personal. A new baby, a new driver in the house, a new job. Shoppers aren’t just thinking about what they need today, but what they will need over the next five to seven years.
For over 25 years, Cars.com has helped shoppers navigate their vehicle purchase by providing inspiration, advice, tools, and a trusted retailer for what is often their second-largest purchase decision.
Our Possibilities campaign is rooted in three truths: First, why someone is buying a car is as important as what, when, and where they buy it. Second, they are excited to buy a car and even more excited about where it will take them. And finally, that our dealers find nothing more rewarding than a happy customer driving off in their next car.
Always on, always winning
No matter when a shopper enters the market, we are working to connect them to your dealership. Our always-on brand media strategy combines live sporting events, the latest entertainment television, and chart topping podcasts to keep Cars.com the #1 most recognized marketplace amongst consumers.1
#1
most recognized marketplace
amongst consumers
Programming highlights
Programming highlights
Turn our audience into your customers
Connect with our team to strategize on how you can reach the most valuable audience in automotive and simplify your advertising strategy.
1Source: Cars Commerce Brand Tracker, “Total Awareness among new and used marketplaces”, Q4 2024
2All trademarks, logos and brand names displayed are the property of their respective owners. All company, product, and service names used in this presentation are for identification purposes only. Use of these names, trademarks and brands does not signify an endorsement or partnership express or implied with Cars.com, LLC
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