PREMIUM+ For dealers who won’t settle for second
The Cars.com Premium+ Package helps you win more buyers by increasing your visibility, keeping your inventory in front of shoppers across their journey, and giving your team real-time insight to act and close faster.
Upgrade to Premium+
Don’t just show up. Own
the market.
With more visibility, better shopper insight, and the ability to compete directly
on competitor listings, Premium+ gives you the control to turn traffic into more deals.
1ST POSITION ACCESS Showcase your inventory first
Premium+ dealers get priority access to the top spot on relevant Cars.com search results, displaying your inventory above the competition before shoppers have a chance to scroll past it.
12%
more leads per listing
for Premium+ dealers1
VDP CONQUEST Turn their traffic into
your leads
Premium+ places your most relevant inventory directly on Base package dealer listings while protecting your own listings from competitor placements, so you can influence shoppers before they choose where to buy.
90%
of Cars.com shoppers
haven’t decided on a dealer2
ENHANCED EXPOSURE Recommend your VINs until
they buy
VIN Performance Media puts your matching vehicles at the top of relevant Cars.com searches and then keeps recommending related VINs throughout the journey to drive shoppers to your website.
89%
higher conversion rate for Cars.com
referral traffic compared to Google Ads3
AUDIENCE EXTENSION Amplify your reach across Facebook and Google
Premium+ unlocks the ability to extend your Cars.com audience into Dealer Inspire Media Services campaigns, so the same in-market buyers researching on Cars.com see your inventory wherever they go next.
+32%
higher click-through rate
vs. standard ad audiences4
SHOPPER ALERTS Act first on every hot lead
With Premium+, shopper alerts now deliver directly into your CRM, attached to existing lead records. Your team gets notified when a shopper visits your lot, visits a competitor, starts browsing competing listings, or shows signs they’re ready to buy — with AI-generated selling strategies to help your team easily tailor their pitch.
78%
of deals go to the dealer
that responds first5
CARS COMMERCE REWARDS Save more as you
connect more
Qualifying Premium+ dealers on 12-month contracts earn $300 to $700 in monthly credits based on the Cars Commerce solutions they’re already running. The more connected your platform, the more you get back.
Up to $700
in reward credits
per month
Protect your listings & show up
everywhere that matters
Premium+ is the only package built to put you first, keep you in front, and arm your
team with the intelligence to close more of the shoppers you’re already attracting.
Contact your rep to upgrade to
Premium+ today.
New to Cars.com?
Cars.com packages connect you to shoppers on the #1 auto marketplace6, where 82% plan to buy in the next 6 months7. Premium+ gives you the competitive edge to convert more of these in-market shoppers. Tell us about your dealership and we’ll connect you with the right solution.
1 Cars Commerce analysis of Premium+ upgrades, July – August 2025
2 Cars Commerce Consumer Study, Q3 2025
3 DI website GA4 data, Q2 2025
4 Aggregated GA4 data from DI Website clients: FY 2025
5 Lead Connect, 2024
6 Cars.com Brand Tracker, Q2 2025
7 Cars Commerce Consumer Study, Q3 2025
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