Your Cars.com shoppers are on every screen. Are your ads?
In-Market Video extends your existing Cars.com investment — reaching the same verified shoppers across 150+ streaming channels with AI-powered creative built around your inventory, and attribution that proves it drove a sale.
See what In-Market Video would 

look like for your store.
FOR PREMIUM DEALERS Your Cars.com investment just got more powerful
You’re already in front of the most qualified shoppers in your market. In-Market Video follows those same verified buyers off the platform and across streaming, social, and connected TV with video ads built around your actual inventory.
Mid-funnel to move undecided shoppers. Low-funnel to close the ones who are almost ready.
AUDIENCE Verified buyers,
not 
modeled guesses
Other video vendors target who they think is in-market. We know who is because 26 million shoppers a month1 tell us directly when they search, save, and compare on Cars.com.
IMV follows that verified audience wherever they watch, across 150+ channels and platforms, so your budget tracks real buyers instead of hoping they show up on the right channel.
Only 1 in 3 consumers still have cable

92% are streaming2
AI-POWERED CREATIVE A unique ad for every vehicle. No production team needed.
Our AI syncs with your existing inventory feed and automatically generates video ads for every VIN on your lot — combining vehicle photos, price, mileage, and features into scroll-stopping creative. When a vehicle sells, it comes down. When a new one arrives, it goes live.
2X
more website leads from VIN-specific video 

vs. static ads3
ATTRIBUTION Track every impression all the way to the sale
Our attribution pixel connects ad exposure to dealer website conversions, location-based signals quantify walk-in traffic, and VIN-level sales attribution for new and CPO vehicles gives you a true ROAS.
3.4X
more dealer website pages
visited 
from IMV viewers4
Not ready for a
walkthrough?
Get the playbook
See how dealers are using top-, mid-, and bottom-funnel together to reach undecided shoppers and bring more through the door.
EARLY RESULTS The numbers worth taking to your GM
+47%
increase in influenced
vehicle sales5
+45%
increase in influenced
dealership foot traffic5
+35%
increase in dealership
website visitors5
We know that our videos are getting to shoppers who are lower-funnel and ready to buy. We can see every month how many people watched our videos and then came to our store locations. The influence of In-Market Video on our actual sales has been proven to us through our own in-house review multiple times.
Dawn Riedel
Director of Marketing
Heiser Automotive
Verified buyers. Every screen. Proof it worked.
Most video reaches everyone and proves nothing. IMV starts with verified Cars.com shoppers who are already deciding, follows them to every screen they watch, and tracks it all the way to the sale.
Your competitors are still guessing. You don’t have to.
See IMV in action
1 Cars Commerce Internal Data, FY 2025
2 Pew Research Study, April 2025
3 Cars Commerce Pilot Results for VIN-Specific creative in IMV campaigns, Q2 -Q3 2025mmerce Q2 2024 Earnings Report
4 Cars Commerce Case Study, Q4 2024
5 Cars.com Internal Data, March 22–April 22, 2026
){kind=icon}