Shopper alerts for your leads

Your Cars.com leads just got more powerful — again — giving your team the edge to re-engage leads before they buy elsewhere. This new feature automatically notifies you when a shopper you’ve already connected with submits a lead to another dealership on Cars.com.

For current Cars.com customers

Delivered directly into your CRM each morning, these alerts include updated shopper details, lead context, and a link to the refreshed shopper details page — no extra logins or tools required. Your team can quickly prioritize and follow up with the shoppers most likely to buy now.


This initial release flags competitor lead activity, with more signals like browsing, saved vehicles, and other high‑intent actions coming soon.

A smarter way to sell

This update addresses some of the most common challenges dealers face when trying to convert more leads into sales by helping your team:

• Prioritize inactive lead outreach by knowing when past shoppers are back in market.
• Stop losing deals to the competition by re‑engaging before shoppers close with another dealer.
• Reduce wasted time on low‑intent leads and focus on buyers ready to act.