EXCLUSIVE OFFER
Join Cars.com
for free
Starter is a free package built for independent car dealerships to quickly get inventory listed on Cars.com, reach active car shoppers, and start generating leads.
Claim your free listings
THE STARTER DIFFERENCE
Reach shoppers while they’re
deciding where to buy
Starter puts your inventory on Cars.com, giving your dealership
an opportunity to get discovered by local, in-market car shoppers.
26M
monthly shoppers
searching for vehicles1
89%
haven’t chosen
a dealer yet2
$0
monthly cost to
list your inventory
WHAT’S INCLUDED
More than a free listing
Cars.com Starter package gives your dealership a place on Cars.com in front of 26M monthly visitors with the tools you need to showcase your inventory, connect with interested shoppers, and manage your listings on the go.
Get discovered
Your inventory appears on Cars.com, where millions of active shoppers search every month. Our Best Match algorithm helps connect your vehicles with local buyers.
Give shoppers the
details they need
Every listing gets its own Vehicle Detail Page with your dealership name, vehicle photos, pricing, mileage, and specs, giving shoppers the information they need to confidently consider your inventory.
Connect with ready-to-buy shoppers
Receive up to 10 shopper leads each month, complete with contact information so your team can quickly follow up and move buyers closer to a sale.
Stay connected anywhere
Manage inventory and track listings from the Cars.com Dealer app on iOS and Android, whether you’re at your desk or on the lot.
3 steps to get listed
No sales pitch, no contracts to negotiate, no cost.
Tell us about your dealership, and we’ll take it from there.
STEP 1Tell us about your
dealership
Fill out the short form below with your basic dealership details. It takes less than a minute of your time.
STEP 2Get confirmed, fast
We’ll reach out within one business day — not to sell you anything, just to verify your details and get your dashboard ready.
STEP 3Get seen
Once your inventory is live on Cars.com, local shoppers can discover your dealership while they’re deciding what and where to buy.
PACKAGE COMPARISON
Start for free, grow on your terms
Starter gives you everything you need to establish your presence on Cars.com, for free. Stay with Starter as long as it fits your business, and when you’re ready to grow, contact us to unlock additional leads, new ways to engage shoppers, and more.
| Feature | Starter Your Offer • FREE | Base |
|---|---|---|
| List your full inventory |  | |
| Lead generation & shopper details | Up to 10 leads /month | |
| Cars.com Dealer mobile app | | |
| Dealership reviews | – | |
| Dealer website link on VDPs | – | |
| Managed chat & autocorrected seller notes | – | |
| Prequalification through network lenders | – | |
| Monthly cost | Free | Contact Us |
Your inventory could be live this week
Tell us a bit about your dealership, and we’ll get you in front of Cars.com shoppers. No cost, no commitment required to get started.
1 Cars Commerce Internal Data, FY 2025
2 Cars Commerce Consumer Study, Q1 2026
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