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New Case Study
Dealers see 89% higher conversion rates from Cars.com referral traffic
See how Cars.com referral traffic converts 89% higher than Google Ads, with predictable costs and in-market buyers.
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Full-Funnel Marketing Playbook: Chapter 1
Learn how top-funnel marketing builds trust, primes buyers, and drives long-term sales for dealerships with data-backed strategies and proven tactics.
9 MIN READ -
How AI is reshaping the car shopping funnel
Show the right message at the right moment. Inline banners now match offers directly to shopper searches for higher engagement.
6 MIN READ -
The Car Dealer’s Website Playbook: Chapter 4
Create content that ranks in search and AI answers with strategies that build lasting authority and visibility for your website.
9 MIN READ -
The Car Dealer’s Website Playbook: Chapter 3
Create content that ranks in search and AI answers with strategies that build lasting authority and visibility for your website.
7 MIN READ -
How Automotive Avenues converts undecided shoppers into loyal customers
See how this New Jersey dealer used Cars.com reputation tools to get consistent 5-star reviews and 24% higher conversion rates.
2 MIN READ -
The Car Dealer’s Website Playbook: Chapter 2
Guide every visitor toward the right next step with targeted messaging and friction-free paths to keep them shopping with you.
12 MIN READ -
The appraisal rule that’s transforming dealer profits
Brian Kramer reveals the proven appraisal rule that lets you dominate the trade-in game to acquire more cars, more profitably.
8 MIN READ -
The Car Dealer’s Website Playbook: Chapter 1
Learn how to turn more clicks into customers with a faster, clearer, personalized website experience built for how people shop today.
9 MIN READ -
Navigating tariff turbulence
Get the strategy for responding to tariffs with smarter inventory management, stronger customer experiences, and clear action plans.
13 MIN READ
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Dealers see 89% higher conversion rates from Cars.com referral traffic
See how Cars.com referral traffic converts 89% higher than Google Ads, with predictable costs and in-market buyers.
2 MIN READ -
Full-Funnel Marketing Playbook: Chapter 1
Learn how top-funnel marketing builds trust, primes buyers, and drives long-term sales for dealerships with data-backed strategies and proven tactics.
9 MIN READ -
How AI is reshaping the car shopping funnel
Show the right message at the right moment. Inline banners now match offers directly to shopper searches for higher engagement.
6 MIN READ -
The Car Dealer’s Website Playbook: Chapter 4
Create content that ranks in search and AI answers with strategies that build lasting authority and visibility for your website.
9 MIN READ -
The Car Dealer’s Website Playbook: Chapter 3
Create content that ranks in search and AI answers with strategies that build lasting authority and visibility for your website.
7 MIN READ -
How Automotive Avenues converts undecided shoppers into loyal customers
See how this New Jersey dealer used Cars.com reputation tools to get consistent 5-star reviews and 24% higher conversion rates.
2 MIN READ -
The Car Dealer’s Website Playbook: Chapter 2
Guide every visitor toward the right next step with targeted messaging and friction-free paths to keep them shopping with you.
12 MIN READ -
The appraisal rule that’s transforming dealer profits
Brian Kramer reveals the proven appraisal rule that lets you dominate the trade-in game to acquire more cars, more profitably.
8 MIN READ -
The Car Dealer’s Website Playbook: Chapter 1
Learn how to turn more clicks into customers with a faster, clearer, personalized website experience built for how people shop today.
9 MIN READ
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New integration speeds up wholesale listing workflow
Maximize every appraisal with a wholesale workflow designed to protect margin, reduce risk, and improve profitability from the start.
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Dynamic inline banners respond to every shopper search
Show the right message at the right moment. Inline banners now match offers directly to shopper searches for higher engagement.
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Profit Funnel & Trade Capture measure real appraisal value
New AccuTrade reports prove data-driven appraisals deliver up to $2,700 more profit per vehicle. See your real appraisal impact now.
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How Serra Honda O’Fallon wins more VINs with AccuTrade
The top-rated team at Serra Honda O’Fallon is earning more happy customers and valuable inventory by appraising cars with AccuTrade.
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See how shopper details and alerts help you close more leads
Most leads leave you guessing. See how Cars.com leads come loaded with the shopper insights your team needs to close faster.
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Cars.com is driving millions of shoppers to dealerships this fall
Our Q4 media strategies are reaching millions of car shoppers where they watch. See how we’re connecting with football fans, streaming viewers, Uber riders, and more.
Industry insights
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Q3 2025 Industry Insights
EV incentives, tariff impacts and model-year transitions defined a steady auto market in Q3 2025, with stable pricing, lean inventories and balanced wholesale activity.
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Q3 2025 Industry Insights
EV incentives, tariff impacts and model-year transitions defined a steady auto market in Q3 2025, with stable pricing, lean inventories and balanced wholesale activity.
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