Turn here for
leads that close
With original research, buying guides, and AI-powered search, Cars.com helps you reach shoppers who arrive informed, confident, and ready to buy — so you spend less time chasing browsers and more time closing customers.
Up to50%
of dealer partners’ sales trace back to a Cars.com lead or connection1
#1
most citied marketplace among major LLMs
See how Cars.com delivers
higher-quality leads for your store
Debunking Cars.com myths
| What you might think | What’s actually true |
|---|---|
| Generic keyword search, generic leads | Shoppers who use our AI search tool, Carson™, generate 2x more leads2 |
| Browsers, not buyers | 83% of Cars.com shoppers plan to buy within 6 months3 |
| “Just another listings site” | #1 most-cited marketplace among major LLMs4 |
See how Cars.com compares
to other marketplaces
Get a side-by-side look at features,
audience quality, and lead performance
across the marketplaces dealers use most.
58%
of Cars.com shoppers
do not visit CarGurus.5
SHOPPER QUALITY Better shoppers
make better leads
Cars.com connects your dealership with shoppers who are informed, engaged, and ready to buy.
89%
higher lead conversion
rate vs. Google6
SHOPPER INTENT Reach buyers before they choose a dealership
Most shoppers start on a marketplace before choosing a dealership. Cars.com helps you earn their confidence while they’re still comparing options.
93%
of engaged shoppers use a marketplace like Cars.com7
AI-POWERED SHOPPING Build buyer confidence before first contact
Carson™ and trusted automotive expertise help shoppers discover vehicles that match their needs — giving your inventory more opportunities to be found.
2x
more leads from
shoppers using Carson2
LEAD INTELLIGENCE Know more before the conversation starts
Rich shopper insights help your team understand buyer intent, prioritize follow-up, and personalize every conversation.
89%
of Cars.com shoppers have not
decided on the dealer they’ll buy from8
Get our free Digital
Merchandising Guide
See how to present every vehicle with the clarity, transparency, and context today’s shoppers expect across every channel.
“Our listings on Cars.com have much stronger performance than any of the other third parties. We always get the highest quality of leads with the strongest conversion.”
Lauren Mazzara
Marketing Director
Automotive Avenues
Turn here
See how Cars.com delivers shoppers who
arrive informed, engaged, and ready to buy.
1 Dealer DMS data, Q1 2025
2 Cars Commerce, Oct 2025 data
3 Cars Commerce Consumer Study, Q1 2026
4 Cars.com Semush data, May 2026
5 SimilarWeb audience overlap, Q1 2026
6 DI website GA4 data, Q2 2025
7 Marketplace-First Consumer Behavior: From Retail to Automotive (Whitepaper), Clarivoy, June 2025. Engaged car buyers defined as car buyers with three or more total shopping interactions as captured by Clarivoy
8 Cars Commerce Consumer Study, Q1 2026
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