PREMIUM+
Get more from every Cars.com listing
Your Premium subscription already connects you with Cars.com’s high-intent audience. Premium+ extends your reach beyond your own VDPs so you can influence active buyers throughout their shopping journey.
12%
more leads per listing
for Premium+ dealers vs Premium1
Upgrade today
Ready to upgrade your Cars.com subscription?
Let us know and we’ll make the switch.
Three ways Premium+ helps you win more buyers
Conquest
competitor listings
Show up on your
competitor’s listings to
influence shopper decisions.
Let AI do the
heavy lifting
Get found by more shoppers with priority placement in AI search, while your inventory and reputation stay sharp automatically.
Show up at every
stage of their search
Keep your inventory in front of active
shoppers across Cars.com and social
as they continue comparing vehicles.
1ST POSITION ACCESS Showcase your inventory first
Get priority access to the top spot on relevant Cars.com search results, displaying your inventory above the competition.
83%
of Cars.com shoppers will
buy within the next 6 months1
VDP CONQUEST Turn their traffic into your leads
Premium+ places your most relevant inventory directly on Base package dealer listings while protecting your own listings from competitor placements, so you can influence shoppers before they choose where to buy.
90%
of Cars.com shoppers haven’t
decided on a dealer2
INVENTORY RETARGETING
Stay visible after they leave
Premium+ inventory follows the shopper, recommending your most relevant vehicles across Cars.com and social after they’ve moved on.
+29%
increase in sales
influenced by Cars.com3
AI LISTING BOOST
Show up in AI-powered search
Get priority placement in the Cars.com plug-in within ChatGPT, right where today’s AI shoppers start searching.
#1
most cited car marketplace
by AI search tools like ChatGPT4
AI SELLER NOTES
Let your VDP content write itself
Seller notes generate automatically for every listing, so your inventory reads clean and complete without your team lifting a finger.
AI REVIEW SUMMARIES
Keep your reputation current, automatically
Review summaries keep your presence sharp and up to date with no manual upkeep.
CARS COMMERCE REWARDS
Save more as you 
connect more
Qualifying Premium+ dealers on 12-month contracts earn $300 to $700 in monthly credits based on the Cars Commerce solutions they’re already running. The more connected your platform, the more you get back.
Up to $700
in reward credits per month
What’s new when you upgrade
Everything you’re getting with Premium, plus:
| Feature | Premium+ |
|---|---|
| Conquest on competitor listings |  |
| Real-time shopper signals to CRM | |
| Sponsored listings on Cars.com | |
| Sponsored listings on social | |
| Audience extension to Dealer Inspire Media | |
| Eligible for monthly rebates | |
1 Cars Commerce analysis of Premium+ upgrades, Q3 2025
2 Cars Commerce Consumer Study, Q1 2026
3 Compared to dealers who respond in 30 minutes or more., Lead Connect, 2024
4 DI website GA4 data, Q2 2025
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