PREMIUM
Get more from every Cars.com listing
Your Base subscription connects you to Cars.com’s high-intent audience. Premium gives you the tools to stand out once they find you, with automated review building, expanded search reach, and a direct path from Cars.com to your website.
15%
more leads per listing
for Premium dealers vs base1
Upgrade today
Ready to upgrade your Cars.com subscription?
Let us know and we’ll make the switch.
How Premium helps you win more buyers
Tell your
dealership’s story
Highlight your “why buy” messaging and amenities directly on your listings.
Build your
reputation
Get 4× more reviews without your
team lifting a finger.
Send traffic to
your website
Deep linking from Cars.com VDPs straight to yours.
Your inventory,
no competition
Keep your competitors off your VDP and only display similar vehicles that you sell.
Act fast on
every hot lead
Get real-time alerts in your CRM when a Cars.com lead re-engages.
Show up in
more searches
Priority placement so shoppers outside your local market find you first.
REPUTATION Build a reputation shoppers trust
Automatically request reviews from each day’s customers, craft personalized responses with AI, highlight your top-rated salespeople, and be more visible in traditional and AI searches.
87%
more likely to close when
selecting a salesperson online2
SHOPPER ALERTS Act first on every hot lead
Get real-time alerts in your CRM when a Cars.com lead visits your lot, visits a competitor, or shows buying signals — so your team prioritizes outreach before they buy elsewhere.
87%
higher close rate when dealers respond within in 5 minutes3
DEEP LINKING Send Cars.com traffic
to your website
VDP deep linking sends Cars.com shoppers straight to your site — driving deeper engagement and giving your team more chances to convert.
89%
higher lead conversion rate
vs. Google Ads referral traffic4
SEARCH EXPANSION Don’t let location limit your reach
Expand your search visibility beyond your local market, so shoppers find your inventory even when they’re searching outside your DMA.
82%
of recent car buyers were willing to buy outside their local area5
VDP PROTECTION Own the page that closes the sale
Your VDPs stay protected from competitor placements and lead with your “why buy” messaging, keeping shoppers focused on your inventory and influencing their decision before they ever reach out.
83%
of Cars.com shoppers
will buy within 6 months6
What’s new when you upgrade
Everything you’re getting with Base, plus:
| Feature | Premium |
|---|---|
| VDP-to-VDP deep linking to your dealer website |  |
| Salesperson Connect (salesperson-specific reviews) | |
| Real-time shopper signals to CRM | |
| Automated review solicitation & responses | |
| Priority placement for expanded radius searches | |
| Integrate your preferred lender flow directly on Cars.com | |
| Store Branded Promotions | |
| 360° vehicle spins | |
1 Cars Commerce analysis of Premium upgrades, Q2 2025
2 Cars Commerce Consumer Survey of Recent Car Buyers, Oct 2025
3 Cars Commerce analysis, Q3 2025
4 DI website GA4 data, Q2 2025
5 Cars Commerce Consumer Study, Q1 2026
6 Cars.com Customer Study, Q4 2024
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