FREE CHECKLIST
29 things your VDPs
need to get right
Shoppers make split-second decisions on your VDPs. A missing photo, a vague description, or a buried CTA is all it takes to lose them to the next listing.
Work through this checklist and you’ll know exactly where your listings are strong, where they’re slipping, and where to focus first across six pillars of high-performing VDPs.
What you’ll walk away with:
A scoring framework covering 29 items across six key areas: media, descriptions, pricing transparency, reputation signals, CTAs, and structured visibility
Clear criteria for rating each listing as strong, needs work, or missing
A total score that tells you where your merchandising stands and what needs work
A repeatable audit process any team member can run on any VDP, any time
Get your free VDP
merchandising checklist
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