VIN PERFORMANCE MEDIA
Put the right VINs in front of the right shoppers

Dynamically promote your relevant inventory to in-market shoppers on search and social to move more metal for less.

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Influence buying decisions with your inventory

VIN Performance Media puts your inventory at the top of highly relevant Cars.com search results — and then continues re-engaging those shoppers on social — to sell more cars, more efficiently.

Be first in the most
valuable searches

VIN Performance Media dynamically displays your inventory in the top spot of the most relevant searches, driving high-intent VDP views that lead to incremental sales. 

+29%

avg. increase in sales
influenced by Cars.com

Stay with shoppers 

until they buy

Your inventory then stays with these shoppers on social media after they leave Cars.com — recommending related vehicles 
with interactive carousel ads that drive them back to your VDP on Cars.com until they buy.

83%

of Cars.com shoppers
will buy within 6 months

Automatically optimize
performance with AI

Our AI automatically optimizes budget across search and social to drive more leads at the lowest cost. It can also prioritize pushing particular segments, such as certified vehicles or VINs that have been on your lot over 45 days.

-$0.51

avg. CPC decrease after
90 days of AI optimization

Let’s move some metal

Connect with our team to discuss crafting your VIN Performance Media plan for your inventory, market, and goals.

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