Promote the right VINs
to the right shoppers
with VIN Performance Media
Leverage AI to dynamically recommend your inventory to interested shoppers across search, social, and display.
Get started
Sync your inventory to our audience
To future-proof your advertising ROI in a cookieless world, our AI dynamically recommends your inventory to shoppers you know are interested — because they’re researching the same or similar models on Cars.com — and then stays with them across channels until they buy.
Be first in the most
valuable searches
26 million unique monthly visitors begin their car shopping journey on Cars.com. VIN Performance Media dynamically displays your inventory in the top spot of the most relevant searches, driving high-intent shoppers directly to your VDPs.
+29%
avg. increase in sales
influenced by Cars.com
Stay with shoppers
until they buy
Your inventory then stays with these shoppers across websites and social platforms after they leave Cars.com — recommending related vehicles with interactive carousel ads until they buy.
+56%
avg. increase in dealer
website VDP views
Automatically optimize
performance with AI
Our AI automatically optimizes budget across search, social, and display to drive more leads at the lowest cost. It can also prioritize pushing particular segments, such as certified vehicles or VINs that have been on your lot over 45 days.
-$0.51
avg. CPC decrease after
90 days of AI optimization
Let’s move some metal
Connect with our team to discuss crafting your VIN Performance Media plan for your inventory, market, and goals.