PLATFORM UPDATE | APRIL 2025
Dynamic Inline Banners
Now available on
Match your best offers to shopper intent
When shoppers filter your inventory by year, make, or model, they’re telling you exactly what they want. Traditional banners ignore that intent — showing the same generic promotions to everyone.
Dealer Inspire’s new dynamic inline banners solve this problem by responding to every search filter — adjusting automatically based on exactly what each shopper is searching for. Looking at 2023 Silverados? They see your Chevy trade-in special. Browsing new Sonatas? Your financing offer appears instantly.
This smarter targeting works whether you manage banners yourself or rely on our managed services — delivering the right message to the right shopper every time.
How filter-based targeting works
Inline banners now respond to real shopper behavior:
1 Shopper applies filters
Customer narrows search by year, make, model, or trim on your VRP.
2 Banner logic activates
System instantly identifies their filter selections and matches them to your campaigns.
3 Targeted promotion displaystes
Instead of generic banners, shoppers see offers specific to the vehicles they’re actively considering.
4 Higher engagement follows
Relevant messaging drives better click-through rates and conversion potential.
5 Easy optimization
Track performance and refine targeting rules through the enhanced admin interface.
Better targeting for every dealer
This upgrade works across all inline banner management approaches:
Self-managing dealers → New filter options give you precise control over when and where each promotion appears.
Managed services customers → Full-service campaigns that respond directly to shopper behavior.
OEM compliance → Built-in flexibility accommodates brand-specific requirements and targeting rules.
Partner integrations → Enhanced API support for streamlined campaign management.
Dynamic inline banners are included at no additional cost for all Dealer Inspire customers. Contact your Performance Manager to optimize your current campaigns.
Deliver a better ad experience
By refining banner logic and expanding filter triggers, we’re empowering dealers and partners to drive engagement, reduce friction, and improve conversion rates.
Not on Dealer Inspire? See how our platform turns website visits into sales opportunities.
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