Shopper alerts just got better

Know the moment your leads are active again

Most dealerships have more opportunities in their CRM than they realize. With 82% of Cars.com shoppers planning to purchase within six months¹, the buyers in your pipeline are closer to a decision than you might think. The problem isn’t a shortage of opportunities — it’s knowing when to re-engage them.

Shopper alerts just got two meaningful upgrades, now available to Cars.com Premium+ subscribers.

• Three new alert types: In addition to the existing competing lead alert, shopper alerts now include visit to your dealership, visit to a competing dealership, and AI selling insights. These alerts give your team more moments to act on throughout the buyer journey.
• Direct CRM integration: Alerts now deliver directly into your CRM, attached to existing lead records. No duplicate leads. No extra noise. Nothing about your current workflow has to change.

Signals your team can act on

Whether you receive them via email or directly in your CRM, shopper alerts highlight key moments when a lead may be close to making a decision, like:

• Competing lead alert: See when a shopper in your CRM begins browsing competitor listings so your team can reach out before the deal moves forward elsewhere.
  
• NEW! Visit to your dealership: Get notified when a shopper from your CRM arrives on your lot, helping your team connect showroom visits with existing leads.
  
• NEW! Visit to a competing dealership: Know when one of your shoppers visits another dealership, giving your team a window to follow up while the shopper is still comparing options.

• NEW! Selling strategies: Receive a short summary of recent browsing and lead activity to help your team tailor their outreach and adjust their approach before the conversation goes cold.
  

Connect your CRM and start receiving alerts

Shopper alerts give you the real-time insights you need to work leads more effectively and close more deals. Once connected, alerts begin flowing automatically into your CRM. Here’s how to get connected based on your package.

Premium+ subscribers

• Log in to Dealer Dash. 
• Click the Alert Settings tab. 
• Click Get Started to begin linking your CRM.

Don’t see your CRM on the supported list? You can still receive alerts and register your CRM for future integrations.

Basic & Premium subscribers

Contact your Cars.com representative to upgrade to the Premium+ package.