IMV Attribution Reporting

Connect video views to vehicle sales

The hardest part about video advertising has always been proving exactly how that awareness pays off — when someone walks onto your lot or drives off in a new vehicle.


That changes now. In-Market Video campaigns include a new attribution reporting layer that connects video views to actual dealership visits and vehicle sales.

Instead of stopping at impressions and completion rates, now you can see the real-world outcomes your campaigns helped drive — from living room to showroom.

How it works

From TV to streaming to social, In-Market Video puts your dealership in front of the most valuable audience in automotive. When a shopper watches your ad, that view is logged anonymously on their device. Later, if that device shows up at your dealership — or someone in that household purchases a vehicle — our independent attribution partners connect those dots back to the original ad exposure.

No guesswork. No modeled lookalikes. Just a direct, privacy-compliant connection between your video spend and what happened next.

What you’ll see in your reports

Your Performance Manager will share two attribution layers as part of your regular reporting:

*Foot traffic:

• Total and average daily dealership visits influenced by your campaign
  
• Cost-per-visit
  
• % of your dealerships visited
  

Vehicle sales (new and CPO only):

• Number of sales influenced
• Revenue influenced
• Cost-per-sale
• Return on ad spend (ROAS)
• Breakdowns by sale type, fuel type, make, model, trim, and more

*Foot traffic measurement is available for most dealerships, except those located in California, Oregon, and Maryland.

Already running In-Market Video?

Talk to your Performance Manager about eligible attribution reporting for your current In-Market video campaign.