Quick pricing changes drive shopper engagement
Hate the feeling of walking past the same vehicle on your lot day after day? Now you can do something about it in the moment. Open the Cars.com Dealer App, scan the VIN, and get actionable insights on potential pricing changes that’ll earn it a better Deal Badge on Cars.com.
Deal Badges are a key driver of visibility and shopper trust on Cars.com. Any vehicle on your lot could just be a few dollars away from missing out on the engagement that comes with having a competitively priced vehicle in your market.
Watch how the app helps your team quickly:
- View a vehicle’s current Deal Badge status
- See low-hanging pricing changes that earn better badges
- Understand how pricing impacts market rank
- Surface badge opportunities across your whole inventory
- Export and share worklists with your team
Watch Sean Rothwell, Director of Product Marketing, break it down — then download the app and try it for yourself.