A lead can stop responding for all kinds of reasons, and it’s easy to assume they’ve moved on. But going quiet with your team doesn’t mean they’ve stopped shopping. Cars.com Shopper Alerts let you know the moment one of your leads submits an inquiry to another dealership, so you find out while there’s still a deal to save.

The alert lands right in your CRM and the Cars.com Dealer App, showing exactly which vehicle the shopper is now considering elsewhere. Paired with Shopper Details, your team can see the fuller picture — saved listings, VDP views, and price filters — so the follow-up is built around what that shopper actually wants, not a generic check-in.

Watch how Shopper Alerts help your team:

  • Get notified the moment a lead submits an inquiry to a competing dealer
  • See the specific vehicle driving that shopper’s renewed interest
  • Pull up Shopper Details for the full activity picture behind the alert
  • Turn a stalled follow-up into a timely, specific reason to call