AI-ready dealer websites

Shoppers are chatting with AI about you

Research shows that up to 60% of searches now end without a click — driven by AI-generated summaries and other “zero-click” behaviors.¹

To provide those answers, AI search engines pull from dealership websites they can crawl, trust, and summarize. If your site isn’t accessible to them, you’re effectively left out of the conversation.

As AI-powered search rapidly reshapes how consumers discover everything, dealers are asking: Is my Dealer Inspire website ready for this shift?


The short answer: Yes.


Dealer Inspire websites are AI-ready

Dealer Inspire welcomes verified crawlers like ChatGPT and Google Gemini — while blocking malicious bots.


That means your inventory, offers, and service content can appear in AI-generated results without any extra setup or risk.

Every Dealer Inspire website has long been equipped with the technical SEO foundations AI search engines prioritize:

• Structured inventory data: Rich schema markup for make, model, price, mileage, and features
• Engineered with Core Web Vitals in mind: Platform architecture built for speed and performance
• Clean site architecture: Logical navigation and clear content hierarchy

Together, these features make your website more discoverable and trustworthy to AI — keeping your dealership ahead of competitors still figuring out how to show up in AI-powered search.

Verified AI access + security

Through our strategic use of Cloudflare’s intelligent bot management, Dealer Inspire sites allow trusted crawlers while blocking harmful traffic.

✅ Allowed access	❌ Blocked traffic
OpenAI (ChatGPT)	Scrapers & spam bots
Google (Gemini / AI Overviews)	Fraudulent traffic
Microsoft (Copilot)	Injection attacks
Anthropic (Claude)	DDoS attacks

Your site remains protected with DDoS protection, firewalls, and injection prevention — all while keeping your content eligible for discovery in next-gen search platforms.

Built to win in AI-powered search

Since 2011, we’ve helped dealers stay ahead of every search shake-up — from Google’s Penguin and Panda updates to BERT and now AI-driven Search Generative Experiences. One thing hasn’t changed: we stay ahead so you keep winning.