Help shoppers find your
American-Made inventory

Where a vehicle is built is part of the buying decision

For a growing number of shoppers, tariffs have made where a vehicle is built a real factor in what they’re willing to buy, and pay for. 

That shift is showing up on lots across the country. The question for your dealership isn’t whether shoppers care. It’s whether they can tell, at a glance, which of your vehicles fit what they’re looking for.

The Cars.com American-Made Index gives an independent, third-party ranking shoppers can trust. Every year, our team scores hundreds of vehicles on where they’re assembled, domestic parts content, engine and transmission origin, and U.S. manufacturing workforce, with no manufacturer input and no pay-to-play.

That independence is the value. When a shopper sees their top pick also ranks well on the Index, you’re not just making a claim. You’re backing it up with data they didn’t have to take on faith.

Dealers already using the Index are featuring rankings on high-performing VDPs, arming sales teams with a specific talking point instead of a general one, and using it to differentiate inventory in a market where price and financing terms often look the same from lot to lot.