What’s already built in, and what’s new
Dan Schroeder, VP of Product (Websites), breaks down the latest AI search upgrades so you know exactly how your website is positioned to win as more shoppers turn to AI assistants to find their next vehicle.
Dealer Inspire websites are built for how AI understands and surfaces content, with the same proven SEO foundation we’ve always prioritized. Structured schema, semantic HTML, and a clean architecture allow trusted AI crawlers in while blocking harmful traffic. This ensures your inventory, offers, and content are accessible, interpretable, and ready to be surfaced in AI-generated answers.
Now, we’ve expanded that foundation with a dedicated inventory search experience designed specifically for AI assistants. When a shopper asks ChatGPT or Gemini for something like an SUV under $40K that’s built for off-road use, those systems can now identify your inventory and surface direct links to your VDPs, connecting high-intent shoppers straight to your vehicles.
Is your website built to compete in AI search?
As more shoppers rely on AI to find vehicles and dealerships, the websites that show up are the ones built to be understood, trusted, and surfaced by those platforms. Dealer Inspire websites are designed for exactly that, giving your inventory a better chance to appear where high-intent shoppers are already searching.
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