PLATFORM UPDATE | JULY 2025
Save & Compare
Now available on
Keep shoppers engaged and coming back
Most buyers don’t convert on their first visit. Instead, they explore, compare, and return — building confidence before making a move.
Save & Compare keeps those shoppers engaged with your dealership by making it easy to save vehicles, view side-by-side comparisons, and return to your site to pick up right where they left off. Your inventory stays top-of-mind — and shoppers on the path to purchase.
Real results from real dealers
In our pilot rollout, Dealer Inspire websites saw immediate lift:
These aren’t just signs of general activity. They’re signals of serious interest in your vehicles. When a shopper saves a vehicle or starts a comparison, it gives your team clearer insight into who’s actively considering your inventory — creating more opportunities to follow up with the right message at the right time.
How it works
Save & Compare makes the shopping journey simple for your customers, and more insightful for your dealership:
1 Click the heart ❤️
Shoppers click the heart icon on a Vehicle Results Page (VRP) or Vehicle Details Page (VDP) to save a vehicle they’re interested in — a strong early signal of intent.
2 Sign in or create a profile
They’re prompted to sign in or quickly create a profile with just an email or phone number. Shoppers re-enter with a one-time PIN — no passwords to remember, no resets.
3 Build their list
Saved vehicles stay in their profile, making it easy for shoppers to revisit favorites and return to your site ready to continue where they left off.
4 Compare side-by-side
With two or more vehicles saved, shoppers can launch the comparison table to view pricing, features, and specs next to each other — turning research into confident decisions.
5 Compare payments (requires Online Shopper)
Shoppers can take their comparison further by estimating monthly payments. They can add a trade-in, adjust finance terms, and customize payment options — giving them confidence in affordability while giving you clearer insight into their budget.
What gets tracked
Save & Compare automatically captures engagement data you can review with your Performance Manager in monthly reporting. That includes:
- Top-Engaged Inventory: which vehicles get the most saves and compares
- Compare Clicks: which models are going head-to-head
- Save Clicks: strong early signs of purchase interest (and by default, a Save creates a lead in your CRM)
- Engagement Trends: daily and monthly patterns that reveal demand shifts
Together, these signals create a more complete picture of demand, surfacing opportunities that traditional lead forms alone can’t show.
Turn insights into action
Save & Compare metrics are reviewed with your Performance Manager during your monthly performance calls along with proactive strategies you can act on right away. For example:
Spot the hottest vehicles → See which models are being saved or compared most often. These digital hot sellers are ideal to feature in homepage banners, highlight in email campaigns, or prioritize in paid ads.
Uncover inventory opportunities → If certain trims or configurations keep appearing in comparisons, that’s a clear sign of demand. Use these insights to guide smarter sourcing decisions, pricing adjustments, or merchandising updates.
Equip your sales team with buyer context → When shoppers compare vehicles, they’re in decision mode. Translate that signal into tailored conversations — like offering back-to-back test drives of the exact models being compared.
Measure engagement beyond leads → Track saves and comparisons alongside pageviews and conversions. These mid-funnel signals are early indicators of purchase intent, giving you a broader view of which marketing and merchandising efforts are working.
Not on Dealer Inspire yet?
If your current website isn’t helping shoppers stick with your dealership, it’s time for a better experience. See how Dealer Inspire turns passive visits into serious buying intent.
1Data: All Pilot Dealers March – April 2025
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