How to use shopper details & alerts to close more leads

Don’t settle for “leads” when you can have a playbook

Most leads don’t give you much to work with. You get the car they clicked, a name, and a phone number they probably won’t answer. No real context on what’s motivating their search — just lukewarm outreach and crossed fingers.


Cars.com leads are different. They come loaded with shopper details that show you exactly which vehicles they’re considering, their price range, and even which competitors they’ve contacted. It’s everything your team needs to personalize follow-up, build trust faster, and close more deals.

Here’s what you’ll see with every Cars.com lead:

• Vehicle interest & saved inventory
• Budget signals from browsing behavior
• Competitor engagement activity

All of this context is delivered straight to your CRM, with one-click access to even more. No extra logins. No wasted time. Just smart insights that help your team follow up faster and close more efficiently. 


Watch how Cars.com leads — with shopper details and shopper alerts — help you close at double-digit higher rates than the marketplace average.¹