PLATFORM UPDATE | MAY 2025

Shopper details in your CRM

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The best leads just got better

Cars.com leads already close better than other marketplace leads1, because they come from high-intent, well-informed shoppers who are ready to buy from your trusted team.

Now, these golden sales opportunities come with more detailed context on the shopper’s activity on Cars.com before and after they submitted their lead — giving your team valuable real-time insight on their current consideration set, price range, and engagement with your competitors’ inventory.

It’s everything a salesperson would want to know to successfully engage and close leads in one simple view — linked directly from your CRM — and this upgrade is already live for all current Cars.com customers. Tap each section in the image to see how these shopper insights can sharpen your outreach and appointment-setting strategy.

What makes a Cars.com lead stand out from every other source is the detailed insight into each shoppers journey. Use that context to guide smarter follow-up and set the appointment.

Highlights

This section shows how active and competitive
your shopper is at a glance. If they’ve submitted multiple leads, speed matters. And when they’re marked as “highly engaged,” they’re ready to act–
so make your move.

Most viewed models

This is your quick read on what’s catching their eye.
VDP view volume shows which models they’re most interested in. Use that insight to follow up with similar inventory or plan your next sourcing move.

Leads from Cars.com

This is where you can get a read on the shopper’s budget range. Their VDP views by price show where they’re most engaged — so you can tailor your offers and payment options to match what they’re actually looking to spend.

Shopping activity by price

Here’s where you’ll see which vehicles the shopper submitted leads on — to you and to other dealers. It helps you understand what they’re seriously considering, and whether you’re competing on the same vehicle or something different.

What makes a Cars.com lead stand out from every other source is the detailed insight into each shoppers journey. Use that context to guide smarter follow-up and set the appointment.

Highlights

This section shows how active and competitive
your shopper is at a glance. If they’ve submitted multiple leads, speed matters. And when they’re marked as “highly engaged,” they’re ready to act–
so make your move.

Most viewed models

This is your quick read on what’s catching their eye.
VDP view volume shows which models they’re most interested in. Use that insight to follow up with similar inventory or plan your next sourcing move.

Leads from Cars.com

This is where you can get a read on the shopper’s budget range. Their VDP views by price show where they’re most engaged — so you can tailor your offers and payment options to match what they’re actually looking to spend.

Shopping activity by price

Here’s where you’ll see which vehicles the shopper submitted leads on — to you and to other dealers. It helps you understand what they’re seriously considering, and whether you’re competing on the same vehicle or something different.

For current Cars.com customers

View your Cars.com leads

With these insights at your team’s fingertips, they will be able to better tailor their follow-up and sales pitch to each shopper to provide a superior customer experience and increase the likelihood of closing. Selling gets a lot easier when you don’t need to start the needs analysis from scratch. 

Delivered directly to your CRM

All of this valuable context will be accessible directly from the lead in your CRM. With one click, you will be able to view a snapshot of the Cars.com activity associated with that lead submitter. This will enable everyone on your team to engage leads quickly and effectively, with no slow down from additional logins.

From there, you’ll be able to access the full shopper details for all your Cars.com leads within DealerDash, including all the personal info already captured in the CRM but anonymized in a quick access view.

Continuing to raise the standard for lead quality

With detailed insights provided with each lead, Cars.com leads are now even more valuable sales opportunities for your team to prioritize and close.

If you’re already a Cars.com customer, log-in to view your leads now. This upgrade is already live in your dashboard. 

Not on Cars.com yet?
This is what your team’s been missing.

Cars.com delivers high-intent leads with the shopper insight your team needs to move faster, follow up smarter, and close more sales. Request a demo with our team and see the difference for yourself.

1 Cars.com leads close double digits higher vs. marketplace average (FourEyes, Q2 2024 analysis of a major dealer group’s CRM)