CASE STUDY
Automotive Avenues turns undecided shoppers into loyal customers
How the New Jersey dealership earned hundreds of 5-star reviews by combining Cars.com’s massive in-market audience with reputation management tools that drive higher conversion rates.
Featuring
THE MISSIONWin undecided shoppers on the
largest automotive marketplace
Automotive Avenues understood a critical advantage: 89% of Cars.com visitors are undecided on where to buy.1 But getting in front of these in-market shoppers is only the first step — winning them requires building trust. They needed a reliable way to consistently generate 5-star dealer reviews and convert quality leads into loyal customers.
THE SOLUTIONReputation tools that
build trust and drive action
Automotive Avenues leveraged the dealer reputation management tools in the Cars.com Premium package to create authentic customer connections:
- Salesperson profiles on Cars.com VDPs let shoppers choose their ideal team member before visiting, with photos and reviews that build trust from the first interaction.
- Automated review management consistently solicits customer feedback and provides genuine replies from the dealer for each new review, keeping them engaged with customers.
- The Experience Report analyzes customer reviews to show exactly how they stack up against competitors in key areas like lead handling, financing, and price transparency — giving actionable insights to improve reputation.
THE RESULTS
Higher-quality leads and
more conversions
Cars.com connects Automotive Avenues to the most valuable in-market audience in auto — with close rates double digits above the marketplace average.2 Along with Shopper behavior insights providing higher-quality leads, our reputation management tools have helped them build consistent 5-star reviews and stronger customer connections.
4.8
Dealer rating
Over 2,300 dealer reviews
& 1,300 employee reviews
8
Years in a row
Cars.com Consumer
Satisfaction Award winner
24%
Higher conversion rate
On leads with a Cars.com
salesperson connection
“Our listings on Cars.com have much stronger performance than any of the other third parties. We always get the highest quality of leads with the strongest conversion.”
Lauren Mazzara
Marketing Director
Automotive Avenues
YOUR TURNWin more buyers on Cars.com
Join thousands of dealers driving higher conversions
and stronger reputations with Cars.com.
1 Cars Commerce Consumer Study, Q1 2025
2 FourEyes, Q2 2024 analysis of a major dealer group
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