On-Demand Webinar
Beyond the Buzzwords: How To Put AI to Work in Auto
| 1:00:00
AI is changing how shoppers find dealerships. The opportunity is making sure they find yours.
In this webinar, we’ll cut through the AI noise and focus on what dealers actually need to know. You’ll learn the terms that matter, then see how Cars.com and Dealer Inspire are putting AI to work — from solutions built for specific OEM needs to content that sounds like your dealership and helps your brand show up in the AI tools shoppers already use.
Whether you’re getting started with AI or ready to go further, you’ll leave with a clearer understanding of what matters and how to put it to work for your dealership.
Your expert hosts
Brian Kramer EVP, Dealer Growth & Success30 years in auto retail, from lot porter to EVP. Automotive News Top 40 Under 40. LinkedIn Top Voice and a leading voice on digital transformation in the dealership.
Sarah Suhail Sr. Director, SEO Published AI researcher with 15+ years in digital marketing. A leader in MarTech for auto, with deep roots in SEO and AI-driven search.
Brian Miller VP, OEM & Enterprise Accounts Leads Cars.com’s OEM and enterprise team, turns Cars.com’s platform data and audience insight into measurable results for North America’s top OEM partners.
What you’ll walk away with
1. What AI Optimization (AIO) actually is, and how to know if it’s working
A plain-language explanation of AIO services, what “getting cited” really means, and how to set realistic expectations as the landscape keeps shifting.
2. The AI terms that actually matter for dealers
We’ll cut through the jargon and give you the vocabulary you need to follow the conversation, evaluate your vendors, and stop getting lost in the buzzwords.
3. How to create content that sounds like you and still gets found by AI
Why brand voice and AI optimization can work together, and how to do both without running into Google’s quality guidelines.
4. What a custom, brand-specific AI tool looks like in the real world
A sneak peek at how Dealer Inspire is building vertical AI for OEMs and what it means for dealers and shoppers.
Want to see how your dealership stacks up in AI search?
Submit your information below to get your free AI Visibility Audit and a personalized look at where your store shows up, and where it doesn’t.
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