CASE STUDY
Cox Chevy inspires website visitors with personalization
How the Bradenton, FL dealership took their website to the next level by personalizing greetings for every visitor.
Featuring
The Challenge
Wow more website visitors
Ever since they became one of our very first Dealer Inspire partners, Cox Chevy has been constantly innovating their website experience. Never satisfied with great results, they recently embraced our Personalizer technology to optimize their website for each individual visitor — dynamically greeting shoppers with the most relevant message, offer, and vehicle for them.
THE RESULTS
Personally greeting visitors pays off
Utilizing over 35 unique visitor signals — including location, previous shopping activity, campaign source, time of day, and even the local weather — Cox Chevy’s personalized messages dramatically increased engagement and conversions.
+122%
conversion rate
when personalized
messages shown
+325%
time on site
when personalized
messages shown
+70.6%
pages per session
when personalized
messages shown
Coxchevy.com Google Analytics, comparing sessions with Personalized message shown vs. not shown (March to September, 2023)
YOUR TURN
Unlock the power of personalization
Dealer Inspire empowers you to make your digital experience simple, personalized, and lightning-fast to win over more customers, more efficiently. Start personalizing your website to increase your conversion rate.
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“You’re gonna get a very accurate appraisal — the same number, every single time no matter who does it.”
George Isaac
Service To Sales Manager
Toyota of Ann Arbor