Make Them Prove It: A Dealer’s Guide to Vendor Claims in the AI Era
Your inbox probably has its share of report cards, audits, and “quick fixes” for your website. Some are worth your time, but many are a sales pitch with a letter grade attached.
AI has made it fast and cheap to produce a report that looks official. In this webinar, we’ll explain how these reports get made, how to separate a real finding from a sales hook, and how to check a claim yourself.
Whether the report came from an unfamiliar vendor or a partner you work with every day, you’ll have a clear set of questions to ask, which helps your team focus its time and budget on findings that affect your business.
Your expert hosts
Brian Kramer EVP, Dealer Growth & Success30 years in auto retail, from lot porter to EVP. Automotive News Top 40 Under 40. LinkedIn Top Voice and a leading voice on digital transformation in the dealership.
Brian Miller VP, OEM & Enterprise Brian leads OEM and Enterprise Accounts, partnering with executives across OEMs, finance, insurance, and dealer associations. He turns Cars.com’s audience, data, and platform technology into measurable results for North America’s top OEM partners.
Hannah Eshelman Sr. Supervisor, Regional Accounts Hannah works with some of the industry’s largest partners on their website performance. When one of them gets a report they don’t trust, she’s who they call. She knows the numbers and knows what’s real.
What you’ll walk away with
1. Why everyone suddenly looks like an expert
With an AI subscription and about 20 minutes, someone can produce an audit that looks official. Understanding how these reports get made makes them easier to evaluate.
2. How to tell what’s real
Four questions separate a real finding from a sales hook: What is it measuring? Compared to what? Does it affect your business? And is the fix something you’re allowed to do?
3. How to check a report in five minutes
The same AI tools that generate these reports can help you take them apart. You’ll get a handful of simple prompts to test a claim yourself.
4. What AI should be doing for your website
Some AI claims hold up. See what real AI readiness looks like for your website, and how to tell whether your site is doing what it should.
){kind=icon}