PLATFORM UPDATE | MAY 2024

Inline banners within
inventory search results

Now available on

Unlock the power of inline banners
on your website

Dealer Inspire customers now can add custom inline banner messages directly into their Lightning VRPs as a no-cost feature upgrade. Inline banners give you a way to activate a premium advertising placement within vehicle results pages that averages an impressive 10K–20K impressions a month1  — right where consumers are most open to possible offers and messages. 

Unlimited flexibility in messaging

Because inline banners are easily updated on the backend of your Dealer Inspire website, you now have the freedom to update your promotional messages as often as you like. This flexibility supports a dynamic marketing strategy that can pivot in response to dealership priorities, market trends, or inventory changes.

Case study: real results, real impact

Bob Bell Auto Group has been leveraging inline banners on their SRP pages to promote key dealership objectives with customized, strategic placements.

By adding inline banners to their site, the dealership was able to open up a new high traffic space that garnered significant impressions and clicks every month.

“Inline banners have been a massive helper when it comes to highlighting specific deals every month. Whether it’s a President’s Day banner in February, or Opening Day ads for April, the inline banner offers an excellent opportunity to highlight key areas or objectives for the dealership.”

Heather graham
Digital Director
Bob Bell Automotive

“Inline banners have been a massive helper when it comes to highlighting specific deals every month. Whether it’s a President’s Day banner in February, or Opening Day ads for April, the inline banner offers an excellent opportunity to highlight key areas or objectives for the dealership.”

Heather graham
Digital Director
Bob Bell Automotive

And with inline banners being absolutely free for Dealer Inspire Websites, trying it out is a no-risk, all-reward strategy!

Managed Services: we’ll do it all for you

If keeping your inline banners up to date month to month sounds challenging, our Managed Services team can take care of everything, from creating compelling assets to keeping them updated based on the latest market trends and the offers you’re looking to promote.

Start using inline banners today!

Already have Dealer Inspire? Reach out to your Performance Manager for more information, and check out the training resources below to get started right away!

Not a Dealer Inspire client? Get a demo and learn all the ways we can help you utilize your website strategy to its full potential.

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 1based on 2024 pilot data

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