Mullinax builds and syncs brand story across group

Mullinax Automotive is leveraging Dealer Inspire to easily build unique, on-brand content pages and broadcast them across their group’s websites.

Differentiate the brand the same way across websites

Mullinax Automotive prides itself on treating customers like friends — a tradition that goes back 50 years to its family-owned roots, and continues today by innovating customer-first conveniences. The team set out to bring that “Why Buy” brand story to each of their “digital storefronts” to both differentiate their group, and consistently reinforce their message and values across stores.

Building blocks you can share

Dealer Inspire empowers your team to build high-quality pages with drag-and-drop content blocks — no coding skills required. Mullinax Automotive is using this dynamic visual editor to create “Why Buy” pages highlighting their unique brand experience, and then broadcasting them across their group’s websites to be edited and reconfigured as needed. The result is a scalable marketing platform and a consistent brand story with the flexibility to easily adjust details at the store level.

Build and scale your
marketing strategy

Whether you’re managing the web presence for a single rooftop or dozens, Dealer Inspire empowers you with the tools to build and scale your marketing strategy.

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