HOW TO GUIDE
How to use QR codes to scale your vehicle acquisition opportunities
The easier you make it for consumers to get an instant offer on their trade, the more opportunities you will generate — and QR codes make it really easy to get started. The difference between asking people to type in a specific URL or just scan-and-tap can make all the difference.
That’s why AccuTrade empowers your team to quickly create your own connected QR codes, which automatically link to your online appraisal experience and track the scans, prospects, and acquisitions generated.
In just a few steps, you will be able to create a unique QR code (and link) that can be deployed across your showroom, service drive, print advertising, digital marketing, and even your streaming and traditional TV spots. Let’s do it.
How to create QR codes with AccuTrade
1 Log in to the AccuTrade dashboard.
2 Click on My Account in the left corner, then Campaigns.
3 Click Create New QR Code in the top right corner of the next page.
4 Name your campaign in the pop-up box.
5 Choose either Service Drive or Driveway Appraisal as your attribution. However, if your campaign doesn’t fit into either, choose “Custom”.
6 (If necessary) Add your own Custom Attribution Name, and click Create.
7 Your campaign will appear at the top of the list of your campaigns. Click to open.
8 Now you can download the QR code image for use in your marketing and point of sales materials. You can also copy its campaign link to use and track in any digital ads that don’t feature your QR code.
9 Visit the Appraisals Report located in your dashboard to see how your QR code campaigns are performing alongside your other acquisition channels.
Where there’s a code, there’s a (potential) trade
To help you make the most out of this technology, here are a few ideas for showcasing your QR codes.
In the service waiting area
Entice customers in your service waiting area by displaying your trade-in message and QR code on table toppers, posters, and digital signage. They are a captive audience already at your store, and if you can make them curious what you’re willing to offer them — you can set up your team for trade-in conversations enabled by transparency they’ll trust.
On the lot
Sometimes shoppers feel more comfortable wandering your lot before coming inside the showroom, or prefer to take a look at your inventory after hours and on weekends. Use a QR code on your vehicles to engage these casual looky-loos with an instant offer experience right on their phone.
Video advertising campaigns
By embedding QR codes in your video ads, you can offer viewers a quick way to discover how much their vehicle is worth when your commercial is fresh in their mind. This not only allows you to quantify your ROI on your video advertising, but it also positions your dealership as tech-savvy and customer-centric.
Service reminders
To facilitate trade-in discussions between service guests and your team, include a QR code in your service reminder mailings. Accompany it with a message like, “As you prepare for your upcoming service appointment, take a minute to update your vehicle’s appraisal and receive a no-obligation cash offer from Stum Subaru to sell it.”
Outdoor advertising in your community
QR codes can transform outdoor ads and community events into interactive acquisition opportunities. Place them on billboards and event banners to encourage the public to instantly check their vehicle’s value, enhancing engagement in everyday settings and at local gatherings.
Social media
While it’s not uncommon to see QR codes being shared on social media, it’s not an effective use case given that most users access these platforms on mobile devices — making scanning a challenge. For both mobile and desktop social media, tapping or clicking a link is simpler. To attribute these ads to the same campaign as your QR code, use the link that’s generated with it in AccuTrade.
Let’s connect
Reach out to our team below to demo connected QR codes and everything else AccuTrade can do to empower your team for profitable vehicle acquisitions at scale.